The Birth of the Cronut Craze

BERRIES.COM THE CRONUT TM BIRTH OF A CRAZE MAY 10, 2013 The cronut debuted at Dominique Ansel Bakery at 189 Spring Street, New York ИНD BAKERY MAY 29, 2013 Days later the bakery filed for a trademark for the cronut CRONUT TM JUNE 1, 2013 News outlets were reporting the $5 pastry was selling on the black market for $40 EMMAROBERTS CUTS INEL THE NEWS AUGUST 9, 2013 Actress Emma Roberts tried to cut the cronut line, and ended up talking about it on Jimmy Kimmel SEPTEMBER 17, 2013 The Shake Shack offered 1,000 "Cronut Hole Concretes" at its Madison Square Park Location. People started lining up at 4 a.m. How are cronuts made? It starts with cronut dough (similar to croissant dough) It's rolled out and Shaped and fried in grapeseed oil folded over Pumped full of cream Rolled in sugar And glazed The Dosant: A Sister Pastry Sweet Bakery and Bar has been selling a similar doughnut/ croissant hybrid for 7 years 06 Sweet Massachusetts New York Trends in Treats & Social Platforms Pulled from Google Trends, the search volume for cronuts shows a meteoric rise similar to that of Pinterest, while the cupcake (like Facebook) has seen steady buzz over the last 8 years. Cronut vs. Cupcake Pinterest vs. Facebook '06 '07 '08 09 '10 '11 '12 '13 '06 '07 '08 '09 '10 '11 12 '13 Cronut Cupcake O Pinterest Facebook The cronut isn't the only craze around Before the cronut there were many other treat crazes: Cupcakes During the cupcake boom Crumbs Bakery opened 67 locations and debuted on Nasdaq in June of 2011 Krispy Kreme In September a Cake Pops Popularized by Angie Dudley of Bakerella, her book dedicated to Moscow woman waited in line for 22 hours to be the first these treats is a New York Times Best Seller customer at Russia's first Krispy Kreme The Dipped Strawberry: A Seasonal Favorite Dipped strawberries are searched for consistently every year around the same time. Which looks a lot like love to us. V whlhhhchchdude 2005 2007 2009 2011 2013 Sharip Berries Sources: Buzzfeed • Wall Street Journal Dominique Ansel Bakery Fox News • ABC News · Grubstreet · Boston Herald Sweet Worcester • Google Insights Share: & BAR SHAKE SHACK