Big Data Equals Big Opportunities for Businesses

Big Data, Big Opportunity Most “big data" research currently centers around the advantages of high-quality data and the resulting percentage of firms that see improved ROI after investing in better data-gathering techniques. But no research has focused on the impact an investment in analytics technologies that improve the usability of and accessibility to a company's existing data has on performance - both in sales and productivity. 10% Can lead to large returns For the median FORTUNE 1000 COMPANY, a 10% increase in usability of and accessibility to data means significant boosts in productivity and sales. What does this mean? PRODUCTIVITY INCREASE SALES INCREASE A 10% increase in USABILITY of A 10% increase in ACCESSIBILITY to data translates to an increase of data translates to an additional $2.01 billion $65.67 million in total revenue per year. in net income per year. Let's Look At Some Specific Industries PRODUCTIVITY INCREASES SALES INCREASES RETAIL- TELECOMMUNICATIONS 49% $9.6 bn CONSULTING CONSULTING 39% $5.0 bn AIR TRANSPORTATION 21% STEEL ●●$4.3 bn CONSTRUCTION 20% AUTOMOBILE $4.2 bn FOOD PRODUCTS 20% FOOD PRODUCTS $3.4 bn STEEL 20% AIR TRANSPORTATION $3.4 bn AUTOMOBILE CONSTRUCTION $2.0 bn 19% INDUSTRIAL INSTRUMENTS 18% E RETAIL E $1.2 bn PUBLISHING 18% INDUSTRIAL INSTRUMENTS $0.8 bn TELECOMMUNICATIONS 17% A PUBLISHING $0.4 bn Median survey respondent: Fortune 1000 company with 36,000 employees and $388,0oo in sales per employee increase of 10% in usability increases sales per employee by 14.4%. (Median sales per employee in our sample is $388,000, implying that the median firm could increase its sales per employee figure by $55.9oo.) Standout Industries In Sales Increases LET'S TALK NEW JOBS OTHER POTENTIALS TELECOMMUNICATIONS 9'6s 114,825 $4.2 - $9.6 - ttIH %3D OR OPERATIONS RESEARCH ANALYSTS 64,000 TOWERS BILLION AUTOMOBILE %3D OR 48,275 175,000. MECHANICAL ENGINEERS PRIUSES BILLION FOOD PRODUCTS $3.4 - t 91,891; CHILDREN FED IN AFRICA FOR TEN YEARS OR BUYERS/ PURCHASING AGENTS 809,523 BILLION AIR TRANSPORTATION $3.4 OR 400 AIRPLANES 55,737 AIRFIELD OPERATION BILLION SPECIALISTS RETAIL $1.2 - 16,901 OR PURCHASING MANAGERS 40,000 MCOMMERCE APPS BILLION PUBLISHING $400 OR 6,571 EDITORS 800,000 ADS MILLION To see what data mobility, usability and accessibility mean according to this infographic, check out the "Measuring the Business Impacts of Effective Data"study by The University of Texas at Austin commissioned by Sybase. Additional stats from US Department of Labor, Steer in the Air, Boeing, Mashable.com, Toyota and World Vision. SYBASE | -1 Company