Benefits of Video on the Internet

Benefits of Online Video MARKET SIZE Mobile Data Traffic by 2019 5.2 billion people using mobile devices by 2019 28 72 Video (72%) Other (28%) You Tube You Tube We watch 160 billion hours of online video 13-24 year olds watch more YouTube Videos than TV per year..and its growing! f Users watch 1 billion videos every day f You Tube 25% of users are 25-34 77% of users are 18-44 > 1 billion users Advantages of Online Video Advertising COST - Relatively low cost with the potential to reach millions of people SPEED - People can gain as much information in a couple of minutes watching a video as reading for 15-20 minutes SHARING - A good video can and will be shared easily on social media. There is no other format of advertising that has this benefit. LONGEVITY - A newspaper advert is gone as soon as the paper is read. A video lasts and can become even more popular over time if it is shared often. RANKING - A good video that is liked and shared will + improve your website's rankings in all search engines. Who Can Benefit From Online Video ARTISTS - Very few people producing art of any kind become globally known and traditional advertising is too expensive when you are starting out. With an online video you can reach millions of people. You can explain how you create your art, why you do it and display your art on video. BUSINESSES - An online video allows you show your products, sell your services and communicate globally for a relatively small cost. You can even produce helpful instructíon videos about your products. CULTURAL ORGANISATIONS - Museums, art galleries, visitor centres and other similar organisations can encourage people from all over the world to visit with an online video. EVERYONE - Online video is available to everyone whether you want to share your family home videos with friends or you are a large corporate business producing high quality professional videos. There is something for everyone and all budgets. By: Rapid Visual Media rapidvisual media Sources: www.reelseo.com, www.youtube.com, www.emarketeer.com