BDTA Dental Media Survey

BDJ bdanews BRITISH DENTAL JOURNAL WE'RE TOP OF THE CHARTS...AGAIN! 2013 RESULTS BDTA Dental Media Readership Survey British Dental Journal (BDJ) and BDA News continue to rank as the #1 and #2 publications in the BDTA's 2013 Dental Media Readership Survey. THE MOST Overall, the BDJ and BDA News are the two most preferred dental publications* PREFERRED DENTAL PUBLICATIONS * Combined 1st, 2nd and 3rd choice 70% 51% 48% 28% 20% BDJ BDA News Dental Update Dentistry The Dentist 92% The BDJ has a # 1 The BDJ has maintained its 92% awareness More dentists position as the first choice BDA AWARENESS rate amongst dentists, higher than any other 72% CHOICE FOR look at the RATE 72% of dentists use dental publications to read about dental supplies and products UK DENTISTS Business / Practice and for UK dentists in every BDTA readership ill dental publication DENTISTS NEWS Dental News sections in BDA News than in survey any other dental publication THE MOST FREQUENTLY The BDJ and BDA News are the most frequently and most read publications AND MOST READ PUBLICATIONS FREQUENCY* MOST READ* * "Cover to cover"and "Read some glance others" * "Regularly" and "Often" 60% 63% 56% 53% 44%) 37% 37% 44% 31%) 28% BDJ BDA News Dentistry Dental Update The Dentist CLASSIFIED ADVERTISING DENTISTS 4B 80% Almost as many dentists look at the Classified Jobs / Products section of the BDJ than the Classified Jobs / Products section of of dentists think that dental publications are a good way of looking for job vacancies any other dental publication SURVEY Profile of respondents (gender, age, location of practice)* *515 respondents READERSHIP DEMOGRAPHICS GENDER* PRACTICE LOCATIONS *1% did not state Northern Ireland 10 Scotland 49 50% 20% Northern England Midlands 17 Wales 4% 5% East Anglia South-West 10 AGE (average) 30 London and South-East the highest proportion of 41 - 50 dentists BDJ and BDA News provide original research, clinical reviews, practice management advice, industry news and CPD to the UK dental market. If you're interested in promoting your products, services or vacancies in the most respected dental publications then please contact the BDJ team on 020 7843 4729 or at [email protected] BDA npg nature publishing group British Dental Association DATA 2013 Dental Media Readership Survey conducted by SOURCE Serendipity Sales Solutions on behalf of the BDTA