Battle of the Marketers: Marketo vs. Eloqua Users

O MINTIGO SPOTLIGHT BATTLE OF THE MARKETERS: MARKETO vs ELOQUA USERS in Marketo Vs eloqua. MINTIGO ANALYZED 1760 COMPANIES USING MARKETO 1029 COMPANIES USING ELOQUA WHEN IT COMES TO MARKETING AUTOMATION, MARKETO AND ELOQUA (NOW ORACLE) ARE THE HEAVYWEIGHTS.BUT WHAT CAN WE TELL ABOUT THE CUSTOMERS USING THESE SOLUTIONS? MINTIGO AIMED ITS MARKETING INTELLIGENCE TECHNOLOGY AT THE CUSTOMER BASE FOR EACH. FASCINATING RESULTS FOLLOW. MINTIGO.COM @MINTIGO Mi CONTENT MARKETING CONTENT MARKETING CONTINUES TO BE HOT FOR B2B MARKETERS.so, ARE MARKETO OR ELOQUA USERS MORE CONTENT-CENTRIC? (MARKETO USERS APPEAR TO USE MORE CONTENT IN THEIR MARKETING) WHITEPAPERS WEBINARS 47% 37% 40% 30% MARKETO ELOQUA MARKETO ELOQUA CASESTUDIES RESOURCES 43% 31% 62% 55% MARKETO ELOQUA MARKETO ELOQUA MINTIGO.COM @MINTIGO Mi FIRMOGRAPHICS REGARDING FIRMOGRAPHICS, MARKETO AND ELOQUA CUSTOMERS SHARE TRAITS (E.G. B2B). BUT ELOQUA IS USED BY MORE PUBLIC COMPANIES. PUBLICLY-TRADED HQ IN CALIFORNIA 7% 18% 41% 22% MARKETO ELOQUA MARKETO ELOQUA MINTIGO.COM @MINTIGO Mi SOCIAL MARKETING BOTH COMPANIES APPEAR EVENLY MATCHED IN USE OF SOCIAL MEDIA. MARKE TO USERS ARE MORE ACTIVE ON TWITTER AND LINKEDIN. ELOQUA FOCUS ON FACEBOOK MORE. TWITTER PROFILE FACEBOOK LIKES 19% 32% 72% 64% MARKETO ELOQUA MARKETO ELOQUA PROFILE PAGE ON LINKEDIN 58% 43% MARKETO ELOQUA MINTIGO.COM @MINTIGO Mi HUBSPOT WE ALSO ADDED A COMPARISON BETWEEN ELOQUA AND MARKETO USERS TO HUBSPOT USERS TO SEE IF ANY OVERLAP. TURNS OUT MOST USERS FOCUS ON A SINGLE SOLUTION, NOT MULTIPLE. 8% 3% 3% OF MARKETO CUSTOMERS USE HUBSPOT OF ELOQUA CUSTOMERS USE HUBSPOT OF HUBSPOT CUSTOMERS USE EITHER MARKETO OR ELOQUA MINTIGO.COM @MINTIGO Mi ORG CHARTS THERE IS BIG DIFFERENCE IN ORG CHART COMPOSITION BETWEEN MARKETO & ELOQUA USERS. MARKETO CUSTOMERS SHOW SALES& MARKETING AS HIGHER PERCENTAGE OF TOTAL EMPLOYEE BASE. LARGE MARKETING DEPARTMENT LARGE SALES DEPARTMENT 26% 14% 20% 10% MARKETO ELOQUA MARKETO ELOQUA ELOQUA CUSTOMERS MAY HAVE LARGER OR MORE FORMAL IT DEPARTMENTS. ELOQUA CUSTOMERS SHOW EVIDENCE OF INTERNATIONAL ORG STRUCTURES, WITH THE WORD "GLOBAL" APPEARING IN JOB TITLES 49% 63% 20% 30% MARKETO ELOQUA MARKETO ELOQUA CONSULTANT "REGIONAL" APPEARING IN JOB TITLES 30% 42% 26% 42% MARKETO ELOQUA MARKETO ELOQUA IT SEEMS THAT MARKETO DOES BETTER IN THE WORLD OF START-UPS, SINCE THE JOB TITLES INCLUDING "CO-FOUNDER" WERE MORE COMMON THERE: SERVICES 47% 61% 14% 9% MARKETO ELOQUA MARKETO ELOQUA MINTIGO.COM @MINTIGO Mi OTHER TECHNOLOGIES USED "DEMO" ON THE WEBSITE REFERENCE TO SAP DATABASE 31% 15% 8% 15% MARKETO ELOQUA MARKETO ELOQUA REFERENCE TO ORACLE DATABASE 18% 26% MARKETO ELOQUA MINTIGO.COM @MINTIGO METHODOLOGY Mi THE MINTIGO PLATFORM SEARCHES THE BIG DATA OF THE WEB TO DISCOVER INSIGHTS ABOUT COMPANIES AND PROSPECTS. B2B MARKETERS USE MARKETING INTELLIGENCE FROM MINTIGO IN CONJUNCTION WITH MARKETING AUTOMATION LIKE MARKETO OR MINTIGO ELOQUA. FOR THIS RESEARCH, MINTIGO SEARCHED EVIDENCE OF MARKETING AUTOMATION IN USE ACROSS MILLIONS OF US COMPANIES. IN LATE 2012, MINTIGO DISCOVERED A TOTAL OF 1,760 COMPANIES USING MARKETO AND 1,029 COMPANIES USING ELOQUA. FOR THESE COMPANIES, MINTIGO USES ASSOCIATED BIG DATA ON THE WEB TO EVALUATE THOUSANDS OF ATTRIBUTES AND IDENTIFY STATISTICALLY SIGNIFICANT DIFFERENCES. TO LEARN MORE, VISIT WWW.MINTIGO.COM.