Battle of the Brands: Quick Service Restaurants Edition

BATTLE OF THE BRANDS QSR EDITION Who Makes a Bigger Splash? With Americans spending more time on Facebook than they do on email and search engines combined, restaurants are investing more energy to generate fan engagement on Facebook. Based on an analysis of their Top 100 Fans, here's how a few of America's largest Quick Service Restaurants (QSRS) stack up: But first. Some Facebook Facts! Fast food ads that appeared on Facebook in 2010 49% 6 Billion $2.66 B Percentage of people that use Facebook to search restaurants Spent by businesses on Facebook advertising in Q1 of 2014 Whose Fans Are More Engaging? Using Splashcore's FanGrader, we discovered the Top 100 Fans of some of America's largest quick service restaurants by measuring the number of replies, comments, and likes generated by those fans. Total Brand Key Engagement Driven by their Top 100 Fans Replies: Comments: Likes: 3000+.. 2000.. 1000. Who Drives The Most Facebook Engagement? The following graphic percentages are based off of a Facebook Fan count of 35 millionand Talking About This count of 900K to compare some of America's largest quick service restaurants to its top competitor on Facebook. Facebook Talking About This Fans 2,664,210 Arbys 6.9K Arby's BURGER KING 7,176,935 85.6K Burger King 7,534,492 110.2K Chik-Fil-A 34,059,573 KFC 899.6K KFC 1,991,426 10.2K Little Ceasars 31,724,826 190.5K McDonald's 480,162 3.9K Popeyes 2,990,623 SONIC 18.5K Sonic 10,544,146 36.2K Taco Bell 4,974,949 347.1K Wendy's Who has the Most Valuable Fans? Burger Kings's Top 100 Fans engage 60 of their friends on average when they interact with the brand's Facebook posts! That's more than 7x more than a majority of America's largest Quick Service Restaurants! Arby's 6.9 11111111| Burger King 58.9 Chik-Fil-A 28.6 KFC 4.9 Little Ceasars 1.5 McDonald's 6.6 Popeyes 8.2 Sonic 6.3 Taco Bell 22.8 Wendy's 37.1 And the winner is. Burger King! BURGER KING With the help of FanGrader, it's clear to see that Burger King's Top 100 Fans are significantly more engaging than a majority of America's largest quick service restaurants. Splashscore's FanGrader reports an Engagement Index for Burger King that's TM 7x higher than most of its competitors! If you're interested in discovering your Top 100 Fans, check out FanGrader at www.splashscore.com/grader! Sources: http://bit.ly/L42VE7 http://bit.ly/1rTTOb http://bit.ly/X4RJXSC Splashscore identifies influential consumers who already engage their friends around topics relevant to your brand, and activates them to deliver powerful branded content on Facebook and Twitter. Splashscore Want to learn more? Conact: [email protected] Arby's Burger King Chik-Fil-A KFC Little Ceasars McDonald's Popeyes Sonic Taco Bell Wendy's