Baby Boomers & Online Spending

A PEEK AT AND WHY THEIR BABY BOOMERS WALLETS ARE COVETED WHO ARE BABY BOOMERS?? BY 2015 ALL BABY BOOMERS WILL BE OVER 50 1946 1964 2015 78 MILLION AMERICANS ARE BABY BOOMERS BORN BETWEEN 1946–1964 88% 84% 41% OF THOSE HAVE MÄRRIED MARRIED HAVE DIVORCED HAVE CHLDREN 37% ARE GRANDA 34%2 AREE EMPTY2 WHAT THEY BUY$$ * LEISURE 47% OF CRUISE GUESTS ARE AGE 50+ BOOMERS CONTROL OF THE COUNTRY'S DISCRETIONARY SPENDING 65% OF MUSEUM VISITORS ARE 50+ HOW THEY USE BOOMERS SPEND DIGITAL $7BILLION SHOPPING DEVICES ANNUALLY ONLINE BOOMER ALL ONLINE ADULTS- BOOMER ALL ONLINE ADULTS CELL PHONE 86% 88% DESKTOP 62% 57% ONLINE PRODUCT PURCHASE BY WEEK LAPTOP 54% 56% E-BOOK READER 15% 19% TABLET 15% 19% 78% 77 53% SMART PHONE 46% 29% GENERATION X BOOMERS PURCHASE MILLENNIALS APPS 46% 18% USE SOCIAL NETWORKING f 40% 52% BOOMER INTERNET ACTIVITIES 100 90% EMAIL 86% HOBBY 84% MAPS/DRECTIONS 83% HEAL TH NFÒ 81% RESEARCH 55% BANKING 27% AUCTIONS 91% SEARCH ZO%. BUYNG 12% NEWS 68% TRAVELRESERVATIONS WELLNESS 93 53 27 93% 30% THINK EXERCISE IS A PRIMARY WAY TO MANAGE ÄGING HEALTH HAVE SURVIVED A MAJOR ILLNESS 53% DO NOT EXERCISE 27% FREQUENTLY EXERCISE 32% 21% CHANGED DIET DUE TO MEDICAL CONDITION INFREQUENTLY EXERCISE PRODUCED BY SUZIE MITCHELL WWWMITCHELLPR.COM SOURCES Boomer Consumer, Ten New Rules For Marketing To America's Largest, Wealthiest INFOGRAPHIC BROUGHT TO YOU BY And Most hnfluential Group. By Matt Thorton John Martin MARTIN ELLIOTT [email protected] Pew htemet & American Life Project 2011 Emarketer. March 2011 % OF TOTAL GENERATION