The Average Facebook Page Performance For July 2013

e quintly July 2013 Is Your Facebook Page Performing Above The Average? This infographic will help you to find out whether your Facebook page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: • 1-1,000 Fans | Likes • 1,001 - 10,000 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001 + Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average for your page size. 1- 1k Fans 333 1k - 10k 3,884 Fans 10k - 100k 35,254 Fans 100k - 1m Fans 367,248 1m - 10m 2,810,357 Fans 10m + 21,673,188 Fans Analysis Period: July 2013 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of own posts divided into likes, comments and shares. 1-1,000 100% 100,001 - 1,000,000 78.2% | 6.4% | 15.3% 1,001 - 10,000 78.3% | 8.7% | 13% 1,000,001 - 10,000,000 80.4% | 4.3% | 15.3% 10,001 - 100,000 78.2% | 8.1% | 13.7% 10.000,001 + 88.4% | 4.4% | 7.1% • Likes • Comments • Shares Analysis Period: July 2013 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 2,0 1-1k Fans 1,5 1,0 1k - 10k Fans 0,5 10k - 100k Fans 100k - 1m Fans 1m - 10m 10m + Fans Fans O June • July Vs Total Number Of Interactions Vs. People Talking About This 23,914 279,689 3,261 76,847 574 13,063 121 1,617 23 151 13 1- 1k Fang Ik - 10k 10k - 100k 100k - Im Im - 10m 10m + | Fans 1- 1Ik Fans Ik - 10k 10k - 100k 100k - Im Im - 10m 10m + Fane Fans Fans Fane Analysis Period: July 2013 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for this calculation: #People Talking About This x 100 #Fans 10k - 100k Fans 4 100k - 1m Fans 1k - 10k Fans 1-1k Fans 1m - 10m Fans 10m + • June • July Number Of Own Posts VS. Number Of User Posts 150 1,500 120 1,200 900 90 600 60 300 30 1-1k 10m - 1-1k 1k - 10k 10k - 100k 100k - 1m 1m - 10m 1k- 10k 10k - 100k 100k - 1m 1m - 10m Fans Fans Fans Fans Fans Fans Fans Analysis Period: July 2013 all rights reserved quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube or all, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com