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The Average Facebook Page Performance For April 2013

e quintly April 2013 Is Your Facebook Page Performing Above The Average? This infographic will help you to find out whether your Facebook page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: • 1-1,000 Fans | Likes • 1,001 - 10,000 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001 + Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average for your page size. 1- 1k Fans 330 1k- 10k Fans 3,877 10k - 100k Fans 35,323 100k - 1m Fans 372,741 1m - 10m Fans 2,775,065 10m + Fans 21,333,775 Analysis Period: April 2013 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of own posts divided into likes, comments and shares. 1-1,000 100% | 20% 100,001 - 1,000,000 77.7% | 6.6% | 15.7% 1,001 - 10,000 78.3% | 8.7% | 13% 1,000,001 - 10,000,000 79.1% | 4.4% |16.5% 10,001 - 100,000 77.7% | 8.3% | 14% 10,000,001 + 86.4% | 5.6% | 8% • Likes • Comments • Shares Analysis Period: April 2013 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 1,5 1-1k Fans 1,2 0,9 1k - 10k Fans 0,6 10k - 100k Fans 0,3 100k - 1m Fans 1m -10m 10m + Fans Fans • March • April Vs Total Number Of Interactions Vs. People Talking About This 26,112 335,809 26,000 335,000 4,000 90,000 3,510 75,587 623 600 20,000 14,505 350 2,000 1,724 121 100 500 23 184 14 1- 1k | Ik - 10k |10k - 100k| 100k - Im | Im - 10m| 10m + Fana 1- 1k | Ik - 10k 10k - 100k | 100k - Im | Im - 10m | 10m + Fans Fana Fare Fars Fans Fana Fare Fans Analysis Period: April 2013 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for this calculation: #People Talking About This x 100 #Fans 10k - 100k Fans 1k - 10k Fans 5 1- 1k Fans 100k - 1m Fans 3 1m - 10m Fans 2 10m + Fans • March • April Number Of Own Posts VS. Number Of User Posts 120 2,000 100 1,500 80 60 1,000 40 500 20 1-1k | 1k-10k I 10k - 100k 100k - 1m 1m - 10m 10m • Fans 1-1k | 1k-10k I 10k - 100k 100k - 1m | 1m - 10m 10m • Fans Fans Fans Fans Fans Fans Fans Analysis Period: April 2013 all rights reserved quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com

The Average Facebook Page Performance For April 2013

shared by quintly on May 31
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In this Infographic you'll find the average Facebook page performance value for April 2013. It should help you to evaluate the performance of your page.

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quintly

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Social Media
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