The Austerity Shopper’s Guide To Bargain Hunting In London

THE AUSTERITY SHOPPER'S GUIDE BARGAIN HUNTING IN LONDON WHY? Although low-cost stores like Primark and Aldi have seen record figures recently, shopping and living on the cheap doesn't have to be fried chicken and 99p stores (or 98p – there's one in Peckham). There are plenty of other options out there healthy and environmentally friendly yet extremely cost-effective. that can be Whatever you're into, whether you're a hipster, hip-hopper or hippy, there ins to be found right across London. WHO? The Hipster The Hip-hopper The Hippy Embrace independence? Reject the mainstream? Nerd out over Do you worship Frank Ocean? Is Banksy your idol? Always dreamed of Sorry, did we just disturb your meditation session? Is that a tie-dye t-shirt learning to breakdance? Is you're wearing? Is your shopping list strictly organic and local? Can you list your top five favourite varieties of underground bands? Enjoy an over-riding sense London your concrete jungle? You're definitely a hip-hopper, bruv. of self-worth? It sounds like you're prob- ably going to deny it, which is a classic joss stick? Dude, you're a hippy. characteristic of the subculture, but you're hipster. WHAT? Oversized sports clothing Anything Organic and environmentally friendly Vintage Clothing Classic Modern Literature Immaculate Trainers Baseball Caps Garish Gold Jewellery Obscure Vinyl Records WHERE? DEPTFORD CLACTON KENTISH TOWN Many organic and whole food shops across London are incredibly Look out for outlet Salvation Army SE8 in Deptford, which stocks stores, which stock out-of-season clothing at reduced prices, such as the JD Sports outlet in hand-me-downs from art students studying at close-by Goldsmiths. expensive. One that always has a number of Clacton. offers and discounts on wholefoods, organic health and beauty care, and environmentally friendly cleaning products is Earth Natural Foods in NORTH WEST BRIXTON Kentish Town. All Aboard in north-west When it comes to finding that perfect bling to hang over your shoulders, head to Brixton, where London boasts an array of fashionable bargains. BRICK LANE you can find Gold Discount Jewellers. DALSTON Search out ethnic supermarkets, such as Taj Stores on Brick Lane, for the classic hippy diet There are a number of markets that stock urban clothing at reduced prices, including: In addition to a great of lentils, beans and range of vintage clothing, Oxfam Dalston offers a pulses – and in the process help an independent business rather than a bigger corporation. • Brixton Street Market • Petticoat Lane Market wide variety of books and records at bargain prices. Also look out for this American Apparel outlet store, which operates on a semi-permanent basis. WHEN? The savvy shopper, regardless of their subculture, should know to time their purchases around end-of-season sales. Follow your favourite brands on Twitter and act fast when they announce their end of summer and post Xmas reduc- tions. JANUARY London may be among the most expensive cities on the planet, but if you know the what, where and when, you can snap up a bargain. YOU CAN FIND BARGAINS IF YOU KNOW WHERE TO LOOK & WHEN TO BUY Produced by O malvern house london sources | www.dailymail.co.uk p.twimg.com/A 14dYt7CYAEizAt.jpg:large www.salvationarmy.org.uk www.allaboardshops.com oxfamdalston.wordpress.com www.timeout.com clactonfactoryoutlet.com www.jewellerssouthlondon.co.uk www.londontown.com www.earthnaturalfoods.co.uk http://www.tajstores.co.uk/