Asia's Mobile Game Landscape

ASIA'S MOBILE GAME LANDSCAPE Q2 FY14 STATISTICS REVENUE IN NORTH EAST ASIA CHINA CPI: $0.90 KOREA CPI: $1.98 Market Value 2014e Market Value 2014e ARPD: ARPD: $1.87B $1.13 E $800M+ $3.82 JAPAN CPI: $1.86 Market Value 2014e ARPD: E$5.4B $6.34 *CPI costs are average estimates OREVENUE PER DAY BY TOP GROSSING RANK KOREA JAPAN CHINA 1 ) $24,000 1) $980,000 1) $320,000 5) $10,000 5) $56,000 5) $85,000 10) $6,900 10) $51,000 10) $25,000 50) $800 50) $11,000 50) $3,000 O REVENUE PER DAY BY TOP GROSSING RANK KOREA JAPAN $305,000 1) $1,500,000 5 $105,000 5 ) $150,000 10) $53,000 10) $100,000 50) $7,100 50) $20,000 -82% The widening gap between the #1 and #10 spot has been a trend in almost every market in the industry. In Korea, the drop from the top spot to the top ten is as much as 82%, while in Japan there is as much as a 93% decrease! O DOWNLOADS PER DAY BY RANK KOREA JAPAN CHINA 1 ) 6,600 75,000 1 ) 320,000 5) 3,300 5) 40,000 5) 70,000 10) 1,600 10 ) 25,000 10) 40,000 50) 280 50) 6,000 50) 7,500 O DOWNLOADS PER DAY BY RANK KOREA JAPAN 55,000 1) 52,000 5) 32,000 5) 32,000 10) 23,000 10 ) 17,000 50) 6,000 50) 4,500 Though Korea and Japan are similar in daily downloads required to hit the top spot on Google Play, Japanese gamers are paying much more for their games. China has an extremely high cieling to hit to reach the top of the iOS charts, and for much less money than Japan. RESOURCES * AppsAsia Monthly Report July 2014: http://www.slideshare.net/appsasia/appsasia-7 * TechinAsia: http://www.techinasia.com/south-koreas-gaming-mar- ket-worth-916-billion/ * Market Watch: http://www.marketwatch.com/story/korea-china-mobile-game-mar- ket-2014-research-reports-2014-08-02 *AppLift: http://www.applift.com/blog/south-korean-mobile-games-market.html FOLLOW US AT BLOG.LATISGLOBAL.COM 15