The Art of City Branding

THE ART OF CITY BRANDING PR Í Tourism WHY DO Reputation CITIES BRAND? Attract neW Crisis/reputation residents and industry management - LONDON - Population: 8,416,500 (2013) Logo: Tagline: Do It All! LONDON Tourists: 18.69m (2014) Twitter: 330k Facebook: 7.7mil Buzzwords: Galleries and museums, West End theatre, Oxford Street & Harrods, Markets (Portabello Road, Spitalfields, Brick Lane, Camden) and multicultural street food, football Branding Elements: Double decker bus, Big Ben, red phone box, black taxi, London Eye - PARIS - Population: 2,273,305 (2014) Logo: Tagline: Source of Inspiration Tourists: 15.57m (2014) Twitter: 24k Facebook: 8.5mil Buzzwords: Art, Gastronomy, luxury brand shopping (Chanel, Louis Vuitton), Opera, Jazz, Cabaret, Disneyland, food and wine, Cinematheque Francaise Branding Elements: Eiffel Tower, fashion symbols, painting, poodles, bicycles, Notre Dame - NEW YORK - Population: 8,491,079 (2014) Logos: Tagline: Welcome to New York It's Been Waiting For You IV NY Tourists: 11.81m (2014) Twitter: 199k Facebook: 14.5mil Buzzwords: Broadway Theatre, Times Square, Art museums, central park, Jazz, bagels and cheesecake Branding Elements: Currently using Taylor Swift as a branding ambassador, yellow taxis, apple, pretzel, statue of liberty TOKYO - Population: 9,071,577 (2014) Logo: Tagline: Discover Tomorrow Tourists: 5.38m (2014) Twitter: N/A Facebook: 383.5k TOKYO02020 Buzzwords: Harajuku, Geisha, seafood, clubbing culture (neon lights, techno), contemporary art Branding Elements: Sensoji Temple, Tokyo Tower, Anime, Hello Kitty, Shibuya Crossing aka "The Scramble" - busiest intersection in the world - SYDNEY - Population: 4,576,000 (2011) Logo: Tagline: Destination NSW Tourists: PA 11.5mil (2014) SYDNEY Twitter: 82.1k Facebook: 1mil Buzzwords: Performing Arts/Contemporary dance, weekend vintage markets, farmers markets, aquariums, beaches, parks Branding Elements: Sydney Opera House, Harbour Bridge, kangaroo sign - LOS ANGELES - Population: 3,884,307 (2015) Logo: Loohngeleo Tagline: Your LA Story Starts Here DISCOVER Tourists: PA 43mil (2014) Twitter: 124k Facebook: 7.4mil Buzzwords: Fame and glamour, Rodeo Drive, Sunset Strip, Santa Monica/Venice Beach Branding Elements: Hollywood sign, Lakers, Dodgers HOLLYWOOD - BERLIN - Population: 3,517,424 (2014) Logo: Tagline: "Be.Berlin" Visit Tourists: PA 40.6 million Berlin Twitter: 19k Facebook: 2.3mil Buzzwords: Berlin Wall, independent film (film festival), progressive/techno music, Berlin Jazz Festival, Museum Island, eclectic art scene Branding Elements: The Berliner Ampelmännchen (which literally translates to Little Streetlight Men), Berlin Bear, Brandenburg Gate 12 EAST SIDE GALLERY - ROME - Population: 2,753,000 (2010) Logo: Tagline: Rome & You Tourists: 6.79m (2014) ROME & YOU Twitter: 112k Facebook: 938k Buzzwords: Architecture, monuments, churches, paintings, renaissance, designer boutiques, Opera, Italian cuisine Branding Elements: Vatican City symbol, Colloseum, Trevi Fountain, Pantheon - RIO DE JANEIRO - Population: 6,429,923 (2014) Logo: Tagline: So Much Rio. So Little Time. Tourists: PA 6.4 mil (2014 - World Cup) Twitter: 21.7k Rio2016 Facebook: 1.9mil Buzzwords: Sugarloaf Mountain, Carnival, beaches, forests, Samba music, farmers markets Branding Elements: Christ the Redeemer, Palm trees, Toucans - CAPE TOWN - Population: 3,740,026 (2014) Logo: Tagline: The Unexpected City Tourists: PA 9.1mil (2012) CITY OF CAPE TOWN ISIXEKO SASEKAPA STAD KAAPSTAD Twitter: 101k Facebook: 64.4k THIS CITY WORKS FOR YOU Buzzwords: National Botanical Gardens, Bikini Beach, City Hall, Whale watching, hiking, live music Branding Elements: Table Mountain, cable cars, waterfront, vibrant culture PRESENTED BY: MOJO PROMOTIONS The branded merchandise specialists