Are You Maintaining a Healthy Twitter Feed?

Are You Maintaining a Healthy Twitter Feed? TIPS FOR A WELL-BALANCED BRAND 1-2-3 Q? A! The average US brand sends 221 tweets a week.' Each tweet is an opportunity to correspond directly with customers; but if they are simply self-promotional, brands can lose their audience's attention. In fact, 61% of people say they'd cut their social ties with a brand that doesn't provide them with relevant content.? While exact proportions vary business to business, day by day and even minute by minute-a smart, integrated mix of curated content will create a strong brand with a healthy social presence. INTERACTIVE The majority of your feed should be A! interaction with your audience-whether it is answering questions, sending a thank Q? you, or supporting a partner. Demonstrating that you're an engaged social brand will only grow and deepen your audience. RELEVANT Providing your audience with smart, relevant content will position your feed as a resource. Share links to articles that are aligned with your brand's personality or industry often. EDUCATIONAL Your audience took the time to follow you so they must be interested to know more 1+ 2 - 3 about your products and services. Be generous with sharing tutorials, how-tos, and new product updates. PROMOTIONAL Pepper in promotional messages and ensure they're valuable to your audience and aligned with your social persona. Avoid going overboard which may result in disengaged or even worse-annoyed-followers. PERSONALITY Occasionally tweeting a quirky joke, picture of a team outing or funny gif to your audience is a great way to showcase the human side of your brand. Convey your personality throughout all of your tweets by maintaining a consistent brand voice. sproutsocial To learn more or start a free 30-day trial visit sproutsocial.com 'http://www.brandwatch.com/wp-content/uploads/2013/08/Brands-on-Twitter-report-2013.pdf * https://dl.dropboxusercontent.com/u/10831018/140%20Proof%20Networks%20Whitepaper.pdf