Like a Are U.S. Execs Embracing Online Video?

|LIKE A BOSS Are U.S. Execs Embracing Online Video? WAN 60% A recent Forbes Insight survey discovered that almost 60 percent of C-level U.S. business executives said they'd watch an online video before reading text covering the same topic on a web page. In our digital age, when learning is increasingly visual and social, all generations of senior managers are realizing that video media is a critical information source. MORE EXECS ARE WATCHING ONLINE VIDEO I watch more online video today than I did a year ago. Agree/strongly agree |Disagree/strongly disagree Don't know 83% 14% Percent of respondents 3% BUSINESS SITES VS. YOUTUBE How often do you view work-related content... .on business-related websites? on Youtube? 100% 80% 60% 40% 29% 26% 21% 20% 13% 18% 16% 20% 12% 11% 20% 5% Daily Several times a week Weekly Several times a month Monthly or less Never What types of work-related online videos do you watch most often on business-related websites? WHAT DO THEY WATCH? 74% 64% 57% 56% 54% STUDY Business insights/ expert advice Business news reports Speeches, event preșentations, panel discussions Case studies Product reviews 50% 44% 43% 42% 6699 ill Product demonstrations How-to content Virtual trade shows Customer testimonials AD-ITUDE Younger Execs Aren't As Bothered By In-Streaming Ads Banner Ads Work I'm comfortable watching in-stream in online video. AGE GROUP PERCENT OF EACH AGE GROUP WHO AGREES Under 40 | 79% AD 40 - 49 74% 47.2% AD AD 50+ || ► 43% I'm not bothered by "must-watch" in-stream ads AD that come before or after an online video AGE GROUP PERCENT OF EACH AGE GROUP WHO AGREES Under 40 > 60% of executives from all age groups notice banner ads that run alongside online videos. 40 - 49 > 46% 50+ 29% For senior executives, shorter doesn't necessarily mean better. The majority prefer their work-related videos to be between 3 and 5 minutes long. PATIENCE IS A VIRTUE How long do you prefer work-related videos to be? Longer than 5 minutes PERCENT OF RESPONDENTS 5% Don't know 3% Under a minute 47% 3-5 minutes 36% 1-3 minutes CALL TO ACTION: THE INFLUENCE OF ONLINE VIDEOS What did you do after watching a work-related online video? PERCENT OF RESPONDENTS Visited a vendor's website 65% Conducted a search for a vendor/ 53% product/service for more information Made a business-related purchase > 42% Called a vendor 39% Contacted a vendor whose business-to- 35% business ad showed up in online video Contacted a vendor whose business-to- > 30% business ad showed up in a YouTube video SOURCES: EMARKETER.COM FORBES INSIGHTS:"VIDEO IN THE C-SUITE: EXECUTIVES EMBRACE THE NON-TEXT WEB," 2010 eWISTIA Created By COLUMN FIVE SHARE VIDEO LIKE A BOSS