Are Online Reviews Killing Your Business?

Are Online Reviews KILLING Your Business? yelp• Google places • Citysearch • YAHOO! LOCAL 64% 50% of consumers search for online reviews before making purchase decisions of U.S. consumers are more likely to use a local business after reading positive online reviews 85% of consumers more likely to purchase products/services when they can find recommendations online Reviews Matter 87% 80% of consumers say negative reviews online have made of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them them change their mind about purchasing a product or service recommended to them Tips on how to avoid bad reviews 6. Never fake reviews or enter them on behalf of your clients 1. Follow up with customers immediately after the sale 3. Make a complaint form very obvious on your site 7. Communicate with your local competitors 4. Follow up quickly and try to resolve the complaint BUSINESS BUSINESS +/- 2. Make complaining easy: train your staff to avoid being defensive, receive the complaint, and solve the issue immediately. Being on good terms with them will decrease your chances of getting a negative spam review 5. Respond to negative reviews online Most Important Review Sites for Local SEO yalpek #1 #3 ©Citysearch #4 YAHOO! #2 Google places LOCAL Want to Rank #1? #1 listing on Google Places has average of 33 reviews Page 1 listings in Google Places have an average of 26 reviews Places for restaurants near Seat Wild Ginger Asian Restaurant Q- www.wildginger.net - 1401 3rd Aven 385 Google reviews eattle - (206) 623-4450 33 Crab Pot Restaurant -***** 154 Google reviews www.thecrabpotseattle.com - 1301 Alaskan Way, Seattle - (206) 624-1890 Metropolitan Gril a -***** 246 Google reviews www.themetropolitangrill.com - 820 2nd Avenue, Seattle, Washington - (206) 624-3287 26 Palomino a.***** 207 Google reviews www.palomino.com - 1420 5th Ave # 350, Seattle - (206) 623-1300 Tango a-***** 124 Google reviews tangorestaurant.com - 1100 Pike Street, Seattę - (206) 583-0382 Purple Cafe and Wine Bar - **★★* 177 Google reviews www.thepurplecafe.com - 1225 4th Avenue, Seattie - (206) 829-2280 Rock Bottom Restaurant & Brwry 9-****★ 120 Google reviews www.rockbottom.com- 1333 5th Ave # 100, Seattle - (206) 623-3070 O More results near Seattle, WA» Seafood restaurants - Italian restaurants - Breakfast restaurants - Ethnic restaurants - Romantic restaurants Restaurants near: Downtown - Ballard - West Seattle - Capitol Hill - Pike Place Market #1 Google Page 1 Google Places Places Which ranking positions have the most local reviews? A 25% 17.2% 16.6% 12.4% 9.7% 10.1% 9% of the time eCitysearch Yelp vs. Citysearch Yelp CitySearch 3.4 million reviews 53 million monthly unique users 15.5 million 20 million reviews monthly unique users SOURCES: DESIGNED BY KILLER INFOGRAPHICS FOR CONE: 2011 ONLINE INFLUENCER TREND TRACKER 540 SEO http://www.brightlocal.com/blog/2010/12/06/us-results-local-consumer-review-survey/ http://www.localvisibilitysystem.com/2011/07/02/google-places-reviews-facts/ http://www.davidmihm.com/local-search-ranking-factors http://blumenthals.com/blog/2011/08/11/review-management-7-tips-on-avoiding-bad-reviews/ SEARCH ENGINE EXPERTS http://www.iac.com/About-IAC/Press-Kit/