Are Infomercials Dead?

ARE INFOMERCIALS DEAD? short form TV commercials long form TV commercials What is DRTV? Direct Response Television How much money is spent on DRTV? $1 Billion worth of short form airtime %24 %24 %24 %24 %24 DRTV advertisers $1B pay ½ of what image advertisers pay in infomercial airtime Television is still the biggest recipient of ad dollars, that's why everyone wants a piece of it. How much product has been sold? $144.8 billion online/ home shopping $300 billion Earned profits per company: PDocty Guthy-Renker's Proactive - $1.8 billion annual sales Beachbody P90x - $420 million George Foreman Grill's Taco Maker - $200 million (his royalties earned) SONY NISSAN Celebrities in Infomercials Believe it or not, these companies use DRTV! • Katy Perry and Avril Lavigne on Pro-Activ • Elaine from Seinfeld for Healthy Choice • Hayden Panettiere uses Neutrogena Foam Face Wash • Claire Danes for Latisse • Cheryle Burke endorses Fulfast Appetite Control Spray • Nick Lachey appeared with celebrity trainer Gunnar Peterson • Vivica Fox for Zumba Rubbermaid Microsoft IBM эм Watching TV while on a tablet or phone? You're not alone. 86% 88% of phone users simultaneously watch TV at least once during of tablet owners in the U.S. watch TV while using their device the month What people are doing on their mobile devices while watching TV: • checking email • engaging with the content on-screen • looking up information related to the show/movie they are watching • searching for prices and deals of products advertised on television This makes it easier for people to search or buy products through DRTV, which leads to more DRTV sales. How does DRTV feed into other marketing channels? • drives online traffic and sales through all channels • generates qualified leads • impacts brick and mortar retail • doesn't replace other marketing channels but it helps with the marketing initiatives So, are infomercials dead? Definitely not. Sources: http://www.youtube.com/watch?v=dzZ4Euar8z8 http://articles.businessinsider.com/2011-07-07/tech/30048336_1_ad-spending-online-advertising-ad-business http://thegloss.com/culture/the-power-of-infomercials-and-the-celebrities-who-endorse-them/ http://abcnews.go.com/2020/20-2020-surprising-celebrity-infomercials/story?id=13623616.T-LqkRf9NNJ http://www.worldtvpc.com/blog/over-80-of-viewers-simultaneously-watch-tv-while-on-tablet-or-phone/ Brought to you by: koeppeldirect MULTI-CHANNEL DIRECT RESPONSE www.koeppeldirect.com =1min. TV