Architecting the employer brand

HR holds the cards ARCHITECTING THE EMPLOYER BRAND Employer brand budget discretion rests with CEOS, followed by the CHROS Employer brand spending is driven majorly by with the HR department CHRO CEO HR department /90% People Matters and Monster.com ran a survey in June 2014 among 85 Indian CEOS across industries to identify how they view their organization's employer brand. Here is a snapshot of the key findings: 490% 41% 10% Ambassador 22% Employer branding is a strategic CEO priority Chief Marketing Officer Marketing department 21% Indian CEOS believe employer 5yo%, branding's importance has increased this year 1 Employer branding investment preferences Almost 2/3rd of Indian CEOS plan to play a role in employer branding Top 3 employer branding priorities Top 5 employer branding channels Hiring campus talent | 66% CEO's role in employer branding 78% 76% 64% 56% Hiring niche and specialized talent 55% 30% Hiring mid-level managers Career site LinkedIn Campus outreach Facebook Other social/ professional networks 39% programs Measuring effectiveness 25% CEOS view employer brand as Advisor Top 3 measures of effectiveness Participant 25%o 1. A primary tool to increase engagement 2. The way to win the war for talent Not a priority 26%o Higher quality Reduction in of applications Reduction in cost to hire time to hire 3. Address the global diversity agenda 4. An essential part of the customer strategy 73% 55% 48% Evangelist 20% 2. People Matters Dec 2013 People Matters • Dec 2013.3 Infographic by DaSantosh.com