Apps vs. Text Messaging

MOBILE CUSTOMER SALES FUNNEL numbers don't lie If you start with 1,000 customers, how many will progress through your sales funnel with MMS MULTIMEDIA MESSAGING SERVICE MMS marketing, as opposed to in-app advertising? APPS POTENTIAL CUSTOMER BASE 1,000 people 1,000 people MOBILE TOOL ACCESS Only 55% of phones can actually use apps. 95% of phones can receive MMS messages. 53% of smart- phone owners use 76% of phone owners use MMS messages. MOBILE TOOL USAGE apps. MOBILE CONVERSION RATE 98% of MMS messages 0.812% of Amount of mobile SIDE are viewed. in-app ads are intentionally data needed to watch a 1-minute MMS video: OMB NOTE opened. Amount of mobile SIDE data needed to NOTE video: 2MB watch a 1-minute HEY LOOK, You reached 3 people with apps. Hey look, you reached 708 PEOPLE with MMS! YOU DO THE MATH. D MOGREET Sources: http://techcrunch.com/2012/06/19/facebook-mobile-ads/ http://blog.nielsen.com/nielsenwire/online_mobile/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones/ http://www.localytics.com/blog/2011/first-impressions-matter-26-percent-of-apps-downloaded-used-just-once/ http://www.ctia.org/advocacy/index.cfm/AID/11219 http://www.mobilecommercedaily.com/2010/11/16/how-to-optimize-sms-campaigns http://www.comscore.com/Press_Events/Press_Releases/2012/10/comScore_Reports_August 2012_U.S._Mobile_Subscriber_Market Share http://pewinternet.org/Reports/2011/Cell-Phone-Texting-2011/Main-Report/How-Americans-Use-Text-Messaging.aspx http://articles.cnn.com/2010-07-13/tech/mobile.data_1_wireless-data-data-plans-smartphone?_s=PM:TECH