Apps & Oranges: App Store vs Google Play

Apps & Oranges

Uncommon Comparisons of the App Store vs. Google Play



People love to compare the Appt Store to Google Play, but it seems these comparisons always focus on the same metrics-number of app, rate of growth, sales, in other words, important but predictable metrics, so we decided to have a little fun and visualize unconventional comparisons of the two most dominant mobile marketplaces.





The Big Picture

Despite a significantly larger market share Google Play lags in generating revenue for developers.



Apple App Store Market Share 18.2%

$5.1 Million Daily Revenue



Google Play Market Share 74.4%

$1.1 Million Daily Revenue





Category by Category

Android's open and customizable platform has triggered a sixeable category of personalizations apps.



Games & Entertainment 26%

Education 11%

Books & Reference 10%



Games & Entertainment 14%

Personalization 12%

Books & Reference 8%





Top Publishers

When it comes to the top publishers for each platform, there's little correlation between the number of apps published and the number of downloads generated (ordered by number of downloads).



1

Apple 7 Apps

Google 60 Apps



2

Gameloft 266 Apps

Facebook 2 Apps



3

Google 23 Apps

Rovio 13 Apps



4

Disney 144 Apps

Go Dev Team 135 Apps



5

EA 126 Apps

Adobe 31 Apps





Country by Country

Although both stores are seeing increases in revenue, the app store continues to outpace Google Play outside the U.S.



Top 5 Countries:

Growth in Revenue 2012

Sweden +64% iPhone

Denmark +111% iPad

UK +40%

France +46%

Finland +111% iPad

China +118% iPhone

+110% iPad

Russia +143 % iPad

+96% iPhone

+37%

Korea +94%

Taiwan +74% iPhone

Japan +138% iPhone

+112% iPad

+60%





App Discovery

Google Play's superior search function makes it easier to find apps - even with a keyword misspelled.



Resteraunt

1

10,523



Hotwls

0

15,630



Fasion

4,537

11,127



Camara

862

20,574



Newz

9

19,316





Price Point Distribution

Google Play's pricing model allows for a larger number of price points (from top 100 apps as of 7/9/2013).



29 Different Price Points

7 Different Price Points





Most Expensive Apps

Few apps approach the max price point set by each marketplace (and even if you pay $999 for VIP black iOS, you can't activate the service until you verify that you ahve "assets and/or income in excess of 1 million pounds.")





A $999.99 price cap is imposed by Apple

$999 VIP Black

$799 Alpha Trader

$799 Preebs

$499 Mighty Brace Pro

$399 Tap Menu



A $200 price cap is imposed by Google

$200 Vuvuzela World Cup Horn Plus

$200 Most Expensive Play App

$200 Got Cash?

$199 MBE Preparation

$159 Nursing Central





Newcomers and Revenue

The percentage of revenue generated by new Android apps suggests Google Play may soon close the revenue gap with the app store.



Proportion of Revenue:

New apps of the top 300 U.S. apps



Proportion of Revenue:

New publishers of the top 250 U.S. publishers







Risky Business

Although all iOS apps sometimes send unencrypted data, 84% of users consider iOS to be more secure than Android.



Sends/receives data without encryption 100% 92%

Ad Network and/or Analytics 60% 50%

Location Tracking 60% 42%

Single Sign-On Addresses 54% 52%

Contact and Addresses 54% 20%

Calendar 14% 0% APPS ® ORANGES UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY PEOPLE LOVE TO COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS FOCUS ON THE SAME METRICS-NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A LITTLE FUN AND VISUALIZE UNCONVENTIONAL COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES. THE BIG PICTURE DESPITE A SIGNIFICANTLY LARGER MARKET SHARE, GOOGLE PLAY LAGS IN GENERATING REVENUE FOR DEVELOPERS. GOOGLE PLAY MA RKET SHA RE APPLE APP STORE MARKET SHARE 74.4% $5.1 MILLION 18.2 % DAILY REVENUE $1.1 MILLION DAILY REVENUE CATEGORY BY CATEGORY ANDROID OPEN AND CUSTOMIZABLE PLATFORM HAS TRIGGERED A SIZEABLE CATEGORY OF PERSONALIZATION APPS. 26% 14% GAMES & ENTERTA IN MENT GAMES & ENTERTAINMENT 11% 12% EDUCATION PERSONALIZATION 10% 8% BOOKS & REFERENCE BOOKS & REFERENCE WHEN IT COMES TO THE TOP PUBLISHERS FOR EACH PLATFORM, TOP PUBLISHERS THERE'S LITTLE CORRELATION BETWEEN THE NUMBER OF APPS PUBLISHED AND THE NUMBER OF DOWNLOADS GENERATED (ORDERED BY NUMBER OF DOWNLOADS). 1 2 APPLE GOOGLE GAMELOFT FACEBOOK GOOGLE ROVIO DISNEY EA ADOBE 266 144 135 APPS 126 APPS APPS APPS 60 APPS 31 23 APPS 13 APPS APPS APPS APPS COUNTRY BY COUNTRY ALTHOUGH BOTH STORES ARE SEEING INCREASES IN REVENUE, THE APP STORE CONTINUES TO OUTPACE GOOGLE PLAY OUTSIDE THE U.S. RUSSIA TOP 5 COUNTRIES: GROWTH IN REVENUE, 2012 143% SWEDEN JAPAN + 64% + 96% +138% FINLAND +37% +112 % DENMA RK +11% 60% KOREA +94% +40% UK 118% +46% +74% +110% TAIWAN FRANCE CHINA APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT EASIER TO FIND APPS - EVEN WITH A KEYWORD MISSPELLED. 10,523 15,630 11,127 RESTERAUNT Q HOTWLS 4,537 Q FASION 20,574 19,316 862 Q CAMARA Q NEWZ PRICE POINT DISTRIBUTION GOOGLE PLAY'S PRICING MODEL ALLOWS FOR A LARGER NUMBER OF PRICE POINTS (FROM TOP 100 APPS AS OF 7/9/2013). 29 DIFFERENT PRICE POINTS 7 DIFFERENT PRICE POINTS FEW APPS APPROACH THE MAX PRICE POINT SET BY EACH MARKETPLACE (AND EVEN IF YOU PAY $999 FOR VIP BLACK ON IOS, YOU CAN'T ACTIVATE MOST EXPENSIVE APPS THE SERVICE UNTIL YOU VERIFY THAT YOU HAVE "ASSETS AND/OR INCOME IN EXCESS OF £1 MILLION.") A $999.99 PRICE CAP IS IMPOSED BY APPLE A $200 PRICE CAP IS IMPOSED BY GOOGLE PREEBS VUVUZELA VIP BLACK TAP MENU NURSING CENTRAL WORLD CUP HORN PLUS GOT CASH? MIGHTY BRACE PRO ALPHA TRADER MBE PREPARATION MOST EXPENSIVE PLAY APP THE PERCENTAGE OF REVENUE GENERATED BY NEW ANDROID NEWCOMERS AND REVENUE APPS SUGGESTS GOOGLE PLAY MAY SOON CLOSE THE REVENUE GAP WITH THE APP STORE. PROPORTION OF REVENUE: 5% 10% 15% 20% 5% 10% 15% 20* IPHONE NEW APPS OF THE TOP 300 U.S. APPS IPAD PROPORTION OF REVENUE: IPHONE NEW PUBLISHERS OF THE TOP 250 U.S. PUBLISHERS IPAD ALTHOUGH ALL IOS APPS SOMETIMES SEND UNENCRYPTED DATA, RISKY BUSINESS 84% OF USERS CONSIDER IOS TO BE MORE SECURE THAN ANDROID. SENDS/RECEIVES DATA WITHOUT ENCRYPTION 100% 92% 60% AD NETWORKS AND/ OR ANALYTICS 50% 60% € LOCATION TRACKING 42% SINGLE SIGN-ON D' SUPPORT 50% 52% 54% CONTACTS AND ADDRESSES 20% 14% R CALENDAR 0% ШI ПI GRAPHIC BY BEUTLER INK FOR KINVEY SOURCES: AppBrain, Appthority "App Reputation Report", Distimo "2012 Year in Review" report, Distimo "May 2013 A Granular App Level Look at Revenues: Google Play vs. Apple App Store" report, Gartner, Impiger Mobile Inc "Amæing Android App Market Stats" Slideshare, Make UseOf, QO kinvey O Beutler Ink Mashable, Searchman SEO "App Store SEO" Slideshare, Statista, TechCrunch, The Richest