App Users and the Challenge of Retention

App USERS AND THE CHALLENGE OF RETENTION Apple first launched the App Store in 2008 Originally Android Market, Google Play was also launched in 2008 1,790,000,000 over I million HAVE NEVER BEEN UPDATED AND HAVE FEWER APPS ACROSS THE FOUR MAIN APP STORES than 10 veviewS Overall app usage grew by l5% in 2013 messaging & social 203% utilities & productivity overall 149% music & entertainment lifestyle & shopping 115% sports & fitness games news & 78% 149% 66% magazines 49% 31% Internet Usage in January 2014 Mobile Web 8.3% 45.1% 46.6% Desktop Mobile Apps The average fivst day The average user has 29 vetention vate of the top apps installed and uses 10 grossing apps is 45% just 10 on a daily basis 26% 65% 90% of apps ave deleted after lo months of of apps ave opened just once apps stop being used after 3 months 7 Reasons Users will Abandon an App bad first lack of value forgettable boring impression served its bad user lack of purpose experience engagement How to Keep them Coming Back for More In-App Messaging Should Be... relevant personalised no spam timely App Success Acquisition Retention Conversion [email protected] ~ www.mobiledonky.com ~ @mobiledonky ~ +44 (0)3333 448 880 donky DOWNLOAD THE FULL PAPER NOW