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The Anatomy of a Winning Pitch

THE ANATOMY OF A COMBINE STORYIELING WINNING PITCH WITH CONVERSATION AND SELLING TO CONNECT MIND AND HEART (AND WALLET). ANGEL INVESTOR FUNDING 12 SLIDES IN A WINNING PITCH DECK EQUALS START-UP SUCCESS* ?2$! More likely to survive four years 27% A winning pitch deck is made up of many different parts that complement each other perfectly. Learn how to include all the pieces you need, and none that you don't. 44% More likely to secure later funding COMPANY PURPOSE Describe who you are in 30-60 seconds. UNFAIR ADVANTAGE What is going to prevent someone else from copying you? Investors get excited about an unfair advantage. PROBLEM Obvious and widespread. How many people are experiencing this problem? COMPETITION Who they are, why they're terrible, and how you're better. SOLUTION What does it look like 8. when you've solved the problem? GO-TO-MARKET STRATEGY Customer acquisition plan: volume, cost and conversion. DEMO 4 A BRIEF intro to the product. Don't get lost in the features. 10 TEAM It's not just you. Show them how great the rest 5 11 MARKET SIZE of your team is too. 12 Top down, provided by TRACTION AND MILESTONES someone else. Bottom up: calculate What have you done to date? What's users x usage = revenue. BUSINESS MODELS coming next? How are you going to make money? Simple CONTACT revenue models win. Let them know how to get in touch with you. BEST PRACTICES FUNDING BY THE NUMBERS** Craft a story that investors Show how you are going to acquire AND monetize users. can relate to. $600,000 БОС DOO Show how HUGE the Highlight your differentiating qualities. problem is. median angel round, 2012 Create a vision of a perfect world where this problem no longer exists. Have a memorable closing. $2.5 Million No one wants excruciating detail. Avoid getting lost in Only have one idea per slide. the demo. median pre-money valuation Test your story with a variety of audiences. Validate your market by showing the market size from both angles. BROUGHT TO YOU BY: LEARN MORE AT WW.INVESTORPITCHES.COM INVESTOR PITCHES SOURCES: "http://www.hbs.edu/faculty/Publication%20Files/10-086.pdf *"htp://www.angelresourceinstitute.org/resource-center/2012haloreportinfographic.aspx

The Anatomy of a Winning Pitch

shared by spacechimpmedia on May 09
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A winning pitch deck is made up of many different parts that complement each other perfectly. This infographic, presented by InvestorPitches.com, will teach you how to include all the pieces you need,...

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