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The Anatomy Of A Web Page From An SEO Perspective

THE ANATOMY OF A WEBPAGE S.E.O. Perspective FROM AN A web page is more than just a way to tell potential customers about your products or services - it's a carefully structured ecosystem to inform search engines about your business. Every layer of the page is important and needs to include each of these items: The tag should be unique, descriptive and brief. Stay under 70 characters and use your most important keywords at the beginning of the <title>. The <title> must be relevant to the rest of the content on the page. TITLE <HEADER Search engines read pages from top to bottom just like we do. The <header> contains some of the most important information for search engines, which human viewers sometimes don't even see: TITLE www.webpageanatomy.com The meta description is your "ad copy". It is the description that appears under the page title in search results, but is no longer a ranking factor. Stay under 160 characters long, and lure searchers to click while using relevant Open Graph or "OG" tags are used for creating rich objects on social media like page previews on Facebook and Twitter that show a picture. If you're missing these, your posts will be less enticing to click on. BODY SIDE BAR The body is the main part of a web page that contains the majority of the content that human viewers see, but you still need to include specific items for search engines as well: Websites that use CMS systems like WordPress often FORMAT YOUR incorporate sidebars for extra relevant content: PAGE WITH <H1 TAG> CALL The top of the page should have one, and ONLY one, “H1" tag that contains an Your content needs to TO be easy to read and focused around one product or service. Don't try to fit too many different things on one АСTION! important keyword Include a call to action HEADER page otherwise search engines will get that encourages users to take the next step in acquiring your page is about and what product or service confused as to what the ТAG keywords to rank it for HIERARCHY SIGN UP Break up the content with relevant headers 區 for each section. These headers must follow proper header tag hierarchy and should include variations of NOW! List items can also be used to break up content Include newsletter and should use proper "ol" or "ul" tag structure your main keyword signups or relevant content on other pages if you have them No keyword stuffing! Include your main keyword and variations Leverage semantic naturally within the content of the page distance (aka co-citations) to place related concepts close to each other Avoid putting too many sidebar links in. This can make your web page appear "spammy." Images should use alt and title tags that are descriptive, but not overly optimized. If images don't load, users will still see the text alt description in its place When relevant, the text on each page should have a few internal links to other pages on the website TEXT LINKS Page content should be Avoid duplicate content, optimized for fast loading speeds as not to interfere with the user's experience which is a portion of text that exactly matches a portion of text on Text links, in addition to having relevant anchor texts, should have title attributes that include a relevant keyword describing the link another URL. This could be on different pages on your website or on other websites FOOTER Each web page will have a footer section located at the bottom: Businesses and organizations should include their full contact details @ (address, phone numbers, email addresses) Use schema microdata wherever possible, but especially for addresses and for authors of blog posts or other content A clear copyright statement shows visitors (and search engines) who the page content was written by You should include a link to a human-readable sitemap. Search engines use this, as well as XML sitemaps to index your website Links to social media profiles (like Facebook and Twitter) should be available for users to connect with you, but placed out of the way enough so that they do not interfere with your conversions Q TopHatRank Sources http://moz.com/blog/on-page-topic-seo http://tophatrank.com Search & Social Marketing </p> </div> </div> </div> </div> </div> <div class="col-4 col-offset-1 details-section"> <div class="info"> <div class="breadcrumb"> <div class="path"> <a href="/">visual.ly</a> </div> <div class="path type"> <a href="/"> Infographic </a> </div> <div class="path"> <a href='https://visual.ly/business-infographics'>Business</a> </div> </div> <h1>The Anatomy Of A Web Page From An SEO Perspective</h1> <div class="data">shared by <span rel="sioc:has_creator"><a href="/users/taylordavies8788" title="View user profile." class="username" xml:lang="" about="/users/taylordavies8788" typeof="sioc:UserAccount" property="foaf:name" datatype="">taylordavies8788</a></span> on Jan 23</div> <div class="stats"> <div class="views"> <span class="icon"></span> <span class="count">149</span> <span class="metric">views</span> </div> <div class="likes"> <span class="icon"></span> <span class="count">2</span> <span class="metric">faves</span> </div> <div class="shares"> <span class="icon"></span> <span class="count">2</span> <span class="metric">shares</span> </div> <div class="comments"> <span class="icon"></span> <span class="count">0</span> <span class="metric">comments</span> </div> </div> <div class="description"> <span class='short-description'> A web page is more than just a way to tell potential customers about your products or services – it’s a carefully structured ecosystem to inform search engines about your business.What started as ... </span> <span class='hidden description-more'> a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and useful SEO tips. </span> </div> <div class="node-credits"> </div> <div class="tags"> <p>Tags</p> <a class='tag-label' href='https://visual.ly/tag/webpage'>webpage</a> <a class='tag-label' href='https://visual.ly/tag/seo'>seo</a> </div> <div class="source"> <p>Source</p> <a class='source-label' href='http://tophatrank.com/blog/anatomy-of-a-webpage-from-an-seo-perspective/' rel='nofollow' target='_blank' >http://topha...rspective/</a> </div> <div class="category"> <p>Category</p> <a class='category-label' href='https://visual.ly/business-infographics'>Business</a> </div> <div class="infographic-admin-menu infographic-edit-menu"></div> <a href="https://visual.ly/contact-us" class="suggest">Did you work on this visual? Claim credit!</a> <br /><br /> <a class="btn-rck-primary" target="_blank" href="https://resources.rockcontent.com/visually-get-a-quote?utm_source=project_detail&utm_medium=get_quote_cta_2"> Get a Quote </a> <div class='infographic-admin-menu the-admin-menu'></div> <script type="text/javascript"> jQuery(function() { (new Visually.IgPage.Views.EditMenu({ nid: 206065, node_uid: 499589 })).render(); (new Visually.IgPage.Views.AdminMenu({ nid: 206065, categories: [{"id":"3930","name":"Animals"},{"id":"54","name":"Business"},{"id":"42","name":"Computers"},{"id":"45","name":"Economy"},{"id":"3429","name":"Education"},{"id":"48","name":"Entertainment"},{"id":"3419","name":"Environment"},{"id":"56","name":"Food"},{"id":"15707","name":"Gaming"},{"id":"3929","name":"Geography"},{"id":"44","name":"Health"},{"id":"78444","name":"History"},{"id":"78445","name":"Home"},{"id":"1105","name":"How To"},{"id":"79336","name":"Human Rights"},{"id":"57","name":"Humor"},{"id":"55","name":"Lifestyle"},{"id":"1106","name":"Love and Sex"},{"id":"80679","name":"Olympics"},{"id":"43","name":"Other"},{"id":"53","name":"Politics"},{"id":"50","name":"Science"},{"id":"1104","name":"Social Media"},{"id":"52","name":"Sports"},{"id":"46","name":"Technology"},{"id":"3680","name":"Transportation"},{"id":"15708","name":"Travel"}] })).render(); }); </script> </div> </div> <div class="col-12 related"> <h4 class='title-spacing'>You may also like...</h4> <div id="unknown_graphic"> <div class='view-mode-wrapper rck-node-list responsive'> <div class='v3-grid-item infographic viewmode-item not-shown rck-grid-item' data-nid="3397909"> <a href='https://visual.ly/community/Infographics/other/best-digital-marketing-services-inkllc' class='v3_ig_image' > <img alt="Best digital marketing services in inkllc Infographic" src="https://i.visual.ly/images/best-digital-marketing-services-in-inkllc_63dcb1581ce43_w450_h300.png" 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