Anatomy of the Mobile Market

www.istrategy2009.com The size of the Mobile market i Strategy 1.5bn Televisions worldwide 1.4bn Internet users worldwide 4bn Mobile phone worldwide half the population of the planet .7.13% 480m Daily newspapers worldwide Traded Stocks and Financial w SMS How mmunmpares as a text 6.69% Movie Information 5.33% Business Directory application 20.21% Social Networking 3.05bn SMS users worldwide 2.6 SMS per day per person world average - the most used communication tool on the planet 11.94% Entertainment News 48.7% News and Sports information 600m IM users worldwide 46% How the internet is accessed use both PC and Mobile 29% from Mobile exclusively ebsites 1.3bn 9.37% Мухеr Email users worldwide 25% from Mobile exclusively 10.99% MySpace Mobile 5.03% WeeWorld 19% 13% Apple RIM 19.39% Mocospace 4.75% Cricket 6% нтс 3% Fujitsu Operating Syste MOD Share Worldwide Mobile revenue $800bn Service Revenue 2.98% Phone Zo 2.73% Sprint Pictures 19% 45% Nokia 14% RIM 51% Symbian Other 2.53% Yahoo Mobile 13% $50bn Network nfrastructure 2.38% Fun for Mobile 2.38% Thumbplay Offers $600bn 9% Voice 49.5% iPhone Windows $200bn Mobile 2% Hardware Revenue Android $150bn 6% Other Handsets cearch Marker 97.57% Goggle $130bn Messaging $70bn Non-messaging 9.1% 6.9% 6.0% 5.2% RIM Blackberry Blackberry Centro вз00 Dream 23.3% of market made up of traffic from other smartphones 1.94% Yahoo 0.25% Ask 0.11% MSN Chart shows the number of mobiles for every 100 people within that country, for example: in United States there are 48.81 mobiles for every 100 people 100 people Source: www.comscore.com | www.webdevelopersnotes.com | www.marketingcharts.com | metrics.admob.com | Tomi Ahonen Taiwan 106.45 ở ! Luxembourg 101.34 Hong Kong 92.98 Italy 92.65 Iceland 90.28 Sweden 88.5 Czech Republic 84.88 Finland S'48 84.49 Mobile market compared to United Kingdom Norway 84.33 Greece 83.86 Denmark 83.33 Austria 82.85 Spain 82.28 Portugal Singapore 81.94 79.14 Switzerland 78.75 £9'8L un8jag Ireland 75.53 Netherlands 72.24 Germany 71.67 South Korea 67.95 France 64.7 Hungary Þ9'49 Austrlia 63.97 Japan TI79 61.84 New Zealand Slovakia 54.36 United States 48.81 Brunel 40.06 Canada 37.72 Poland 36.26 Malaysia 88'tE Turkey 34.75 Thailand Mexico 25.45 ein Phillippines LL'LI China 60'91 Indonesia 5.52 Vietnam 2.34 59.3