Analyzing Gen Z's Social Media Ecosystem

Let's Get Social >>> Analyzing Gen Z's social media ecosystem Taking stock of students' social media usage FACEBOOK SNAPCHAT INSTAGRAM YOUTUBE TWITTER PINTEREST 25% 33% 25% 17% 14% 12% 52% 80% High Riser: Nearly one third are upping their intake of Snapchat SNAPCHAT YOUTUBE 55% 40% 44% 53% 34% 27% f Going Steady: Facebook and YouTube use has remained consistent for over half Watch This: In a photo finish, YouTube edged out Facebook as their top channel to view videos Just for U: More than half said they use Snapchat primarily for communicating with college friends 17% 13% 17% 19% 27% 24% 34% SNAPCHAT 79% FACEBOOK INSTAGRAM Facebook Wins: They're the most used platform amongst respondents, with Snapchat and Instagram nipping on their heels No Love For The Blue Bird: Nearly 30% are using Twitter less; Maybe Next Year: Newer platforms like Meerkat and Periscope reported far smaller user numbers and failed to make the cut INSTAGRAM FACEBOOK 74% 30% 21% 44% 32% 4. 34% USE FACEBOOK MESSENGER HOURS PER DAY Spent On Social Media HOURS PER DAY They Watch Videos For Fun: Nearly a third watch at least an hour a day Friend Frequent Users: Nearly three quarters spend more than two hours per day on social media; Almost half are on four plus hours High School Friend Family If You Film It, They Will Watch: When it comes to platforms they've increased their video use for in the last six months, Facebook is head of the class; Snapchat, YouTube, and Instagram (32%) are also major factors as well 26% College Friend FACEBOOK Family Family 53% 43% 38% Keeping It Real: Almost two-thirds still prefer in- person conversations to all other communication options; Livestreaming video platforms such as Facetime and Skype, finished fifth 51% 23% Facebook Snapchat YouTube Use Facebook to host their more general digital profiles and manage dispersed relationships with high school friends and family SNAPCHAT Continuous Communication: Facebook edged out Snapchat by a nose when it comes to platform they used constantly Star Chasing: YouTube is their platform of choice for following their favorite celebrities 48% 35% 34% 53% 32% 21% 61% 20% 10% 1% SNAPCHAT Real Texting Talking by phone FACEBOOK INSTAGRAM YOUTUBE TWITTER INSTAGRAM Email Use Facebook to stay connected with college friends conversations 39% Around The Clock: Almost half log in to Facebook multiple times a day in person SOURCE: Fluent 2016 research. This survey was conducted by college marketing and insights agency Fluent (www.fluentgrp.com) between March 1-4, 2016, and drew 1,310 college student respondents between the ages of 17-24 from across the country. Infographic Design by Scott Jacobs 51% h 67% 50% RISING FALLING