The Amazing Race Canada: A Media Analysis Infographic

Presented by: MMediaMiser TURNING NEWS INTO KNOWLEOGE CTV's THE AM AZING RACE CANA DA 7 Provinces, 3 Territories, 15 Cities, 10 teams, more than 2,300 km and over 55,000 Tweets. The journey AIR CANADA Ep. 7 lgaluit, Nunavut Ep. 4 Yellowknife, NWT S Carcross, Yukon Ep. 5 Regina, Saskatchewan 3,551 tweets 2,461 tweets % change (from Ep. 4): +80.3% 540 location mentions 1,970 tweets % change (from Ep. 6): +4.2% 375 location mentions % change (from Ep. 3): -19.5% Not only is it far north: local Twitter users also have the highest tweets per capita, at 58 per 1,000 people. 398 location mentions Fans react as fit favourites Team BodyBreak eliminated. wnekend g the August long nd, hampering viewership. Airs Ep. 6 Quebec City, Quebec 2,361 tweets % change (from Ep. 5): -33.5% 540 location mentions Social media interest suffers a BodyBreak elimination hangover. GOLD Ep. 9 St. John's, New foundland Ep. 10 Toronto, Ontario 6,039 tweets % change (from Ep. 9): +98.7% 664 location mentions 3,039 tweets % change (from Ep. 8): +28.6% 469 location mentions Hogtown's Caramilk factory finishes huge, with 130 mentions. New fan favourites Jet & Dave eliminated (after of course). er the cod kissing. CARAMILK Ep. 2 Vancouver/Kelowna, B.C 2,381 tweets Ep. 3 Calgary/Drumheller, Alberta % change (from Ep. 1): -59.9% 1,043 location mentions 2,447 tweets Ép. 1 Niagara Falls, Ontario Ogopogo mentioned more than 130 % change (from Ep. 2): +2.8% times, but zero sightings - so far. 5,940 tweets 596 location mentions 223 location mentions Make no bones about it: Dinosaur Valley is hot in this one, with around 50 mentions. Second-highest Twitter activity of all episodes, are just a trickle. but Niagara Falls mentions EP 8. Halifax, Nova Scotia 2,363 tweets % change (from Ep. 7): 4% 540 location mentions Airs on Labour Day weekend, again hampering viewership. Where were viewers tweeting from? 1. Toronto 2. Vancouver 3. Ottawa 4. Winnipeg 5. Calgary 6. Montreal 25.4% 8.1% 7.4% 7.1% 6.4% 5% 7. London 8. Edmonton 9. Vancouver 10. Halifax 11. Regina 12. Kitchener 4.9% 3.1% 2.3% 1.8% 1.3% Who were the top teams? Jet Black and Dave Schram Jody Mitic and Cory Mitic (2nd place) Hal Johnson and Joanne McLeod (1) 2) (6th place) (4th place) 30% of mentions 28% of mentions 17% of mentions Hometown(s): Oakville, Ont. Hometown(s): London, Ont. Hometown(s): Ottawa/Edmonton Twitter handle: Twitter handles: Twitter handles: @BodyBreak @TheJetBlack @JODYMITIC @TheDaveSchram @MiticTheCritic Tim Hague Sr. and Tim Hague Jr. (Winners) Vanessa Morgan and Celina Mziray (3rd place) 16% of mentions 9% of mentions Hometown(s): Winnipeg, Man. Hometown(s): Ottawa, Ont. Twitter handles: Twitter handles: @TimTimeARC @VanessaMorgan @CelinaBallerina Sponsors & Travel Partners The most exciting part of the @AmazingRaceCDA finale is Many to choose from ^ML RT @dreamtravelmag: @AmazingRaceCDĂ the revelation that there is a Cadbury factory in TO! #needtogo @annesullivan starts tonight! We'll be watching and scoping out new places to visit in #Canada @ctccct My kids love #amazingracecanada. Subliminal advert has worked as they spout out #aircanada and #chevrolet quite often. @tech4ed88 ! @AmazingRaceCDA fans are so awesome #FeelTheLove http://t.co/J1 TQXLAOAA Seriously so0o much fun at the @INTERAC Challenge today! @TheTwinzz Omg, part of the Amazing Race Canada prize is 1st class flights anywhere Air Canada flies, for a year. Hopefully the weather is this nice when I'm in Toronto tomo to see all the @AmazingRaceCDA fans at the @INTERAC flash challenge. #3pmstart @thedaveschram I'd fly to England every 2nd week. @StephieStephers Which is the idea I suppose. #RaceCDA The tourism ads for the North make How much do you want to go to Vancouver? #RaceCDA @jmasciotra it's working...tourism marketing at its finest @KathHebert me really want to go there. y @PisseArtiste Tonight the beauty of Alberta is profiled! @AmazingRaceCDA on CTV @9pm! #RaceCDA #amazingrace #alberta today crazy! @HeatherSBroad #tourism @jessestorey Huge line-ups. #RaceCDA must have helped out with #Drumhellar tourism! Holy! Getting into Royal Tyrrell Museum Watching the premiere of Amazing Race Canada & love that the first destination is to the "Butterfly" Conservatory at Niagara Falls.my FAV! @AsYouHeldOntoMe On the GAmazingRaceCDA haha make sure you tune in to see #jetanddave in your great city @ TourismCalgary I will be in Calgary next Monday. @thedaveschram www.mediamiser.com ©2013 MediaMiser Ltd. @MediaMiser I wanna go to @VisitNovaScotia! @AmazingRaceCDA is a pretty genius tourism ad @613jess @mohsinieelani Great job ad on the CAlackBoeDA! Capital L- LOVE the #BBMforAI The big finale of @AmazingRaceCDA is on tonight. We would love to see it come to #0ttawa in 2014! #RaceCDA #Canada @CTV_Television @OttawaConvCentr @AnonDentalCen and unaffected by weather on Air Canada is always on time