All You Wanted To Know About Viral Marketing

All You Wanted To Know About VIRAL MARKETING Viral Marketing is a relatively new marketing technique used by businesses of all sizes which can include word of mouth, but mainly refers to using social networking sites to increase brand awareness or increase sales. Types Of Virals Pass Along Information/message is passed on from person to person in due Course of conversation. Incentivized Technique where in the person who refers his friends is rewarded by the company for such purposes. Undercover Buzz/stealth marketing to spread the message to large number of people as early as possible. Edgy Gossip Create controversy by challenging the borders of taste or appropriateness. Discussion of the resulting controversy can be considered to generate buzz and word of mouth advertising. User Managed Database By inviting members from their database lists to participate in their community, users create a viral, self-propagating chain of contacts that naturally grows and encourages others to sign up as well. How To Make Content Viral? (w) Content must be available Free-of-cost Writing must be compelling enough to generate the much needed response Content must be sufficient to deliver the message or transfer to other people easily Six principles Of Viral Marketing Effortlessly gets transferred to others via e-mail, website, graphic, software Exploits common motivations and takes advantage of common motivations, the desire to be greedy, the feeling of hunger and the way to alleviate it. Utilizes existing downloads communication networks. Gives away valuable products or services to attract attention like free e-mail service and software etc. programs. Allows easy scalability. Takes advantage of ) others' resources to get the word out. How Viral Marketing works It works in three phases Initial launch boost - shows the initial surge a campaign gets on its launch. Plateau - represents community conversation around a campaign, in blogs, community forums, social networks, etc. Long tail - legacy of a viral campaign and is created by the huge amount of referrers generally created from a viral campaign. This can be explained with the example of the viral curve. TIME Viral Effect Model Real Viral Effect Designed by: InfoGraphic DESIGN TEAMU VIEWS JANUARY 2012