On-Air / Online Best Practices - Twitter

twitter Social TV Best Practices ATTAIN ENTERTAIN RETAIN Via Information + Activation Programs Via Engagement Programs & Tactics Via Rewards + Real Value LEGEND Curation of reactions TON-AIR ON TWITTER #Hashtag on air with creative call-to-action Next week's rewards PRIOR TO SHOW AIR Emphasize a major plot twist Curate "Best of" Traditional Marketing & Promotion Programs activate On twitter: Drive engagement in the #Poll/Quiz Curate "Best of" 15 minutes leading into the show Next week's rewards VOLUME OF ENGAGED TWITTER ACTIVITY TWITTER ENGAGEMENT ACTIVATION Pre-Show E Show Start Show Wrap Post Show 1. Actions: Pre-Show 2. Actions: Live Tweeting 3. Actions: Live Tweeting 4. Post Show Marketing partnerships Talent tweets Continue live r/t retweets Scenes from next week #Hashtag strategy Talent curation + retweets a replying and interactions Set up next week's event Retweet key show Twitter Feeds in real-time (characters or actors etc...) Applications launched Q/A real-time Metrics, analysis, projected outcomes Traditional media integration Tie-in to traditional and integrated marketing Track new followers and hashtag for future follow-up Syndicate video clips / other assets Twitter Paid Media Program Reiterate hashtags Measure and analyze successes For more information or best practices, visit: Set up next week's rewards y Sponsored trend » Promoted tweets y Twitter Media (http://media.twitter.com) On-air Guidelines (http://bit.ly/tweets-on-air) General Best Practices Consistency Y Frequency Editorial Form Involve talent/crew as much as possible Do not do all of these best practices at once. Choose one or two elements, but not to do all. Multiple hashtags on-air, actually reduces traction Start with a hashtag on-air, and then build to live tweeting and then to creative calls-to-action. On air: Emphasize a major plot twist or performance in the first third to kick off as much tweeting as possible, as early as possible. WIREDSET