AdWords performances: Mobile vs Tablet vs Computer

01 2012 BELGIUM ADWORDS PERFORMANCE COMPARISON BETWEEN MOBILES - TABLETS - COMPUTERS Click-Through-Rate The CTR of Mobiles is 19% higher than Computers The CTR of Tablets is 28% higher than Computers Impressions Out of over 650 million impressions: - Mobiles - Tablets 2,50% are from Mobiles - Computers Computers Mobiles 2,50% are from Tablets Tablets 95% are from Computers Cost-Per-Click If we take Computers average CPC as a beginning point, Tablets have 9% less average CPC and Mobiles have 39% less Sectors This study was made within 14 sectors of activity: Position PRESS REALESTATE Compared to Computers, Tablets have a 17% higher ranking RETAIL INDUSTRY and Mobile 30% Computers MARKETING FINANCE Tablets DATING EDUCATION FMCG IT AUTOMOBILE CONCLUSION: People interact more with Mobiles and Tablets BUT please help them to convert more easily ! Mobiles Conversion Rate Computers perform the best Tablets are converting 26% less Mobiles are converting 63% less Google ADWORDS made by blue 2 purple www.blue2purple.com C CERTIFIED PARTNER HEALTHCARE