Transcribed

Achieving the Perfect Marketing Mix

ACHIEVING THE Perfect Marketing Mix To create the perfect marketing mix you will need: V 150g of inspiration 150g of knowledge 100g of experience 100g of skill A handful of strategy TV TV + promotional product = increased message credability and referral value PRINT Promotional products outperform TV in: referral value To finish A large pinch of creativity Combining TV, print and promotional products leaves you with the greatest chance of leaving customers with a positive image of your brand. purchase intent credability of message positive attitude towards product positive attitude towards advertisement Promotional product + TV + print is more effective than each alone or TV + print. TRADITIONAL ADVERTISING £0.008 NEWS average cost per transmission Advertising hoardings: £0.003 PROMOTIONAL ITEMS stated that they use promotional 69% merchandise in marketing campaigns because it 'targets customers effectively'. Promotional merchandise can £0.003 deliver a higher or equal ROI than most forms of advertising. average cost per impression 87% recipients kept a promotional item for longer than 12 months. 79% said they were more likely to do business with the company in the future after receiving a promotional senior marketers plan to increase or maintain spend on promotional merchandise from this year to next. 83% item. 69% use promotional merchandise in marketing campaigns because it 'targets customers effectively'. BRAND AWARENESS AFFORDABLE Impression of brand is Product is Product is RECOMMENDED FAVOURABLE TV, PRINT & PROMOTIONAL PRODUCTS EFFECTIVE 35% 45% 52% POSITIVE IMPRESSION PROMOTIONAL PRODUCTS ONLY 23% 26% 38% HIGHER ROI TV & PRINT ONLY 11% 26% 34% Promotional products beat the combined efforts of TV and print - as well as generate a better return if added to the mix. SOURCES http://www.facetime.org.uk/files/facetime_power_point_slide.pdf http://www.incentivecentral.org/consumers/whitepapers/promotional_products_the_key_ingredient. 1976.html http://www.bpma.co.uk/CMSPagePicture/image/new%20pdf/Ad%20Spec%201lmpressions%20Study.pdf http://www.bpma.co.uk/CommonPages/News/NewsDetails.aspx?NID=434 4imprint-

Achieving the Perfect Marketing Mix

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Promotional items distributor 4imprint has created a new infographic to demonstrate the value of including promotional items as part of an organisation’s marketing mix. By comparing the effectivene... ss of TV, print and using promotional marketing campaigns - as well as looking at the results that could be achieved when all three are combined - the infographic clearly shows that promotional merchandise can have a significant positive impact on a brand's image, in addition to delivering a highly-competitive return on investment. The infographic demonstrates that 79% recipients who receive a promotional item - such as a printed pen, mug or notebook - are more likely to do business with a company in future and proves the longevity of this approach, with the majority of recipients keeping a promotional product for more than a year.

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4imprint