Account executive

ACCOUNT Social Selling EXECUTIVE študy 385 LinkedIn Profiles A random study of 385 Sales Account Executive Linkedin profiles was used to help determine how prepared sales reps are for the new Social Selling environment. IT WHILE SOME THINGS ARE BEING DONE OK, THERE ARE STILL MANY AREAS FOR IMPROVEMENT. PROFILE PICTURE A picture speaks a thousand words. What does your picture say? THE FACTS 11% PROFILES STILL HAVE AN “AVATAR" IMAGE MANY PICTURES ARE NOT VERY PROFESSIONAL LOOKING Your Headline should LINKEDIN PROFILE HEADLINE demonstrate that you can bring value to the relationship. THE FACTS 95% ARE USING THEIR BORING BUSINESS CARD TITLES AS THEIR HEADLINES NETWORK Every connection you have increases your chance of CONNECTIONS uncovering new business. THE FACTS 52% HAVE LESS THAN 500 CONNECTIONS CONTACT INFORMATION How easy is it for people to contact you? THE FACTS Email IM (47% Phone Address Website ONLY 47% HAVE CONTACT INFORMATION AVAILABLE ON THEIR PROFILE (19% Twitter ONLY 19% PROVIDE THIER TWITTER INFORMATION ON LINKEDIN SUMMARY SECTION This is a great place to demonstrate the value you'd bring to buyers in their buying journey. THE FACTS 33% 6% ............... LEFT THEIR SUMMARIES COMPLETELY BLANK OF SUMMARIES DEMONSTRATE VALUE TO PROSPECTIVE CLIENTS SUMMARIES 61% OF SUMMARIES LOOK LIKE RESUMES RECOMMENDATIONS Recommendations act as your personal testimonials. THE FACTS (19% OF SALES REPS STUDIED STILL DON'T HAVE ANY RECOMMENDATIONS GROUPS Joining Linkedln Groups gives you the power to expand your network beyond your current relationships. How many groups are you a part of? Linked in 39% 30% 31% ARE PART OF LESS THAN 10 GROUPS ARE PART OF 10-20 GROUPS ARE PART OF 20-50 GROUPS ACTIVITY & CONTENT Sharing relevant content and ideas to your prospect community can bring value and help you start conversations. 3% ONLY 3% OF ACCOUNT EXECUTIVES WERE ACTIVELY SHARING RELEVANT CONTENT TO POTENTIAL BUYERS