A Look at 2011 Mobile Users of DMO Websites

A LOOK at 2011 MOBILE USERS of DMO WEBSITES LOOKING AT OVER 12 MILLION VISITORS TO DMO WEBSITES IN 2011 WE FIND: 13.3% VISITORS ON MOBILE DEVICES 86.7% NON-MOBILE VISITORS 13.3% is a segment which is easy to ignore if you don't look deeper into the numbers. BECAUSE WHILE THEY ARE A SMALL SEGMENT, THEY ARE ALSO A SEGMENT THAT IS UNDERPERFORMING AND PRESENT A BIG OPPORTUNITY. 3.18 vs. 4.63 2:51 vs. 4:18 THEY BOUNCE AT A HIGHER RATE: 52.62% vs. 41.1% THEY VIEW FEWER PAGES: US. THEY SPEND LESS TIME ON SITE: GROWING. AND THEY ARE GE 0172.5 MILLION Q4 2011 15% 2010 INCREASE IN 3 MONTHS SMART PHONE USERS IN THE U.S. SO, WHO ARE THESE MOBILE USERS? 74.6% MOBLE DEVICES USING APPLE'S 1OS 25.4% NON-APPLE 1OS MOBILE 49.01% WERE IPHONE/IPOD 74.6% on iOS...that's huge! We agree and the iOS observation is one that comScore sees across the web, reporting their May 2011, % share report that iPad/iPhonel iTouch represent 65.2% market share across the web. THEY ARE ALSO SEARCHERS... Mobile users are more likely to be coming from a search engine which is valuable to you because based on their keyword you know what their looking for and can get them to the right content more quickly...or create more of that content quick! BOTTOM LINE: Mobile is a low-hanging opportunity for you to seize. Is there an app for that? Yes, your first mobile app should be a mobile version of your site you have a built in audi- ence which is currently underserved. GETSMARTCONTENT 1.888.583.5831 WANT TO LEARN MORE? CLICK HERE TO REQUEST A DEMO NOW.