9 Steps to a Custom Trade Show Exhibit

9 steps to custom exhibit design bliss Aea When you decide to design and build a custom trade show exhibit, it begins with an idea. Follow these 9 simple steps to grow your idea into a successful custom trade show display. 1. company & target market A strong sense of your products and services will help determine the best way to show them off. 2. marketing objectives & positioning What are your marketing objectives? How is your company positioned in the industry? 5. budget & ROI How much are you willing to invest to purchase a new exhibit? What do you want to accomplish as a result of participating in the trade show? 4. challenges & opportunities Identify the greatest challenge you will face with this exhibit and 3. competitors & competitive advantage any opportunities to set yourself apart. What competitive advantages do you have? Play on those advantages by designing a display built around your strengths. 6. timelines & deadlines By what date will you need the exhibit built? Shipped? Installed? Set your timeline and stick to it. 8. the look & feel Determine the kind of look your exhibit will have based on the previous steps, i.e. objectives, target market and challenges. 7. decision criteria & decision makers 9. don't forget requirements What are the key factors in this exhibit that will drive your decision? Who will handle this purchase? Even the most beautiful exhibit would fall flat if it didn't give you what you need. Consider traffic flow, storage, graphics, lead retrieval and corporate branding. nimlok created by nimlok. www.nimlok.com 9 steps to custom exhibit design bliss Aea When you decide to design and build a custom trade show exhibit, it begins with an idea. Follow these 9 simple steps to grow your idea into a successful custom trade show display. 1. company & target market A strong sense of your products and services will help determine the best way to show them off. 2. marketing objectives & positioning What are your marketing objectives? How is your company positioned in the industry? 5. budget & ROI How much are you willing to invest to purchase a new exhibit? What do you want to accomplish as a result of participating in the trade show? 4. challenges & opportunities Identify the greatest challenge you will face with this exhibit and 3. competitors & competitive advantage any opportunities to set yourself apart. What competitive advantages do you have? Play on those advantages by designing a display built around your strengths. 6. timelines & deadlines By what date will you need the exhibit built? Shipped? Installed? Set your timeline and stick to it. 8. the look & feel Determine the kind of look your exhibit will have based on the previous steps, i.e. objectives, target market and challenges. 7. decision criteria & decision makers 9. don't forget requirements What are the key factors in this exhibit that will drive your decision? Who will handle this purchase? Even the most beautiful exhibit would fall flat if it didn't give you what you need. Consider traffic flow, storage, graphics, lead retrieval and corporate branding. nimlok created by nimlok. www.nimlok.com 9 steps to custom exhibit design bliss Aea When you decide to design and build a custom trade show exhibit, it begins with an idea. Follow these 9 simple steps to grow your idea into a successful custom trade show display. 1. company & target market A strong sense of your products and services will help determine the best way to show them off. 2. marketing objectives & positioning What are your marketing objectives? How is your company positioned in the industry? 5. budget & ROI How much are you willing to invest to purchase a new exhibit? What do you want to accomplish as a result of participating in the trade show? 4. challenges & opportunities Identify the greatest challenge you will face with this exhibit and 3. competitors & competitive advantage any opportunities to set yourself apart. What competitive advantages do you have? Play on those advantages by designing a display built around your strengths. 6. timelines & deadlines By what date will you need the exhibit built? Shipped? Installed? Set your timeline and stick to it. 8. the look & feel Determine the kind of look your exhibit will have based on the previous steps, i.e. objectives, target market and challenges. 7. decision criteria & decision makers 9. don't forget requirements What are the key factors in this exhibit that will drive your decision? Who will handle this purchase? Even the most beautiful exhibit would fall flat if it didn't give you what you need. Consider traffic flow, storage, graphics, lead retrieval and corporate branding. nimlok created by nimlok. www.nimlok.com 9 steps to custom exhibit design bliss Aea When you decide to design and build a custom trade show exhibit, it begins with an idea. Follow these 9 simple steps to grow your idea into a successful custom trade show display. 1. company & target market A strong sense of your products and services will help determine the best way to show them off. 2. marketing objectives & positioning What are your marketing objectives? How is your company positioned in the industry? 5. budget & ROI How much are you willing to invest to purchase a new exhibit? What do you want to accomplish as a result of participating in the trade show? 4. challenges & opportunities Identify the greatest challenge you will face with this exhibit and 3. competitors & competitive advantage any opportunities to set yourself apart. What competitive advantages do you have? Play on those advantages by designing a display built around your strengths. 6. timelines & deadlines By what date will you need the exhibit built? Shipped? Installed? Set your timeline and stick to it. 8. the look & feel Determine the kind of look your exhibit will have based on the previous steps, i.e. objectives, target market and challenges. 7. decision criteria & decision makers 9. don't forget requirements What are the key factors in this exhibit that will drive your decision? Who will handle this purchase? Even the most beautiful exhibit would fall flat if it didn't give you what you need. Consider traffic flow, storage, graphics, lead retrieval and corporate branding. nimlok created by nimlok. www.nimlok.com 9 steps to custom exhibit design bliss Aea When you decide to design and build a custom trade show exhibit, it begins with an idea. Follow these 9 simple steps to grow your idea into a successful custom trade show display. 1. company & target market A strong sense of your products and services will help determine the best way to show them off. 2. marketing objectives & positioning What are your marketing objectives? How is your company positioned in the industry? 5. budget & ROI How much are you willing to invest to purchase a new exhibit? What do you want to accomplish as a result of participating in the trade show? 4. challenges & opportunities Identify the greatest challenge you will face with this exhibit and 3. competitors & competitive advantage any opportunities to set yourself apart. What competitive advantages do you have? Play on those advantages by designing a display built around your strengths. 6. timelines & deadlines By what date will you need the exhibit built? Shipped? Installed? Set your timeline and stick to it. 8. the look & feel Determine the kind of look your exhibit will have based on the previous steps, i.e. objectives, target market and challenges. 7. decision criteria & decision makers 9. don't forget requirements What are the key factors in this exhibit that will drive your decision? Who will handle this purchase? Even the most beautiful exhibit would fall flat if it didn't give you what you need. Consider traffic flow, storage, graphics, lead retrieval and corporate branding. nimlok created by nimlok. www.nimlok.com