8 Steps to Optimise Any Page for Google

8 SIMPLE STEPS TO OPTIMISE ANY PAGE IN Google THE URL 1 </> www.cheeseshop.com/blue-cheddar-cheese Your URL is short and contains your targeted keyword or phrase. TITLE AND META DESCRIPTION 2 DISCOVER THE HISTORY OF BLUE CHEDDAR Title uses keywords, is a H1 tag and around 55 characters long. Meta Description is around 150 characters, includes a call to action and keywords. INTRODUCTION AND BODY 3 Includes topically and semantically related keywords and concepts. Sub headings in order (H2, H3, etc.) with relevant keywords. • Bullet points help users and therefore, Google loves them too. USE AUTHORITY LINKS FROM OTHERS 4 Linking out to other sites isn't cheesy. It puts you in good company. Vary linked text and keep it natural. Do it sparingly. Users will thank you and Google will reward you. LINK TO YOUR BEST PAGES www.cheeseshop.com/buy-blue-cheddar Try not to link to your own, less important pages. However, if this is a secondary page, you can boost your most important - or money page - linking to it from here. by OPTIMISE ALL YOUR IMAGES 6 Google and users love images, video and other rich media. All images have attributes, title and descriptions which Google reads and uses to rank your images. Be sure to fill those image fields in. USE SCHEMA AND STRUCTURED DATA Is this a review? Do you mention locations? You can highlight your content using Schema and Structured Data. Showcase it in Google's search results for better click through rates. 7 SITE SPEED AND LOADING TIME Most people will leave your site if it fails to load in 3 seconds. Google wants to satisfy searchers and so it rewards fast sites. Keep your website lean and lightening fast. Mallee Blue Media Copyright 2015 SEO