8 New Rules for Successful Content Marketing

8 New Rules For Successful Content Marketing • Think of keywords as swear words in literature #1 Keyword Abuse @#$% • Keywords should be used strategically or to prove a point • If overused, consider the negative SEO consequences A creative headline with the incorporation of strategic keywords can significantly improve its chances of getting clicked Headlines #2 #3 Consistent Tone Being consistent with your writing voice is key when developing a relationship with readers • Many fail to recognize the effectiveness of storytelling in advertising Tell a Story #4 • Market without the consumer knowing that they're being pitched #5 Quality Over Quantity A single informative article is more effective than 5 poorly-written blog posts • Adding to the last rule, consumers need a consistent flow of content to Quantity Still Matters stay interested #6 • Try to post new content weekly #7 Promote Yourself This can be done through the publication of articles, blogs and infographics Repost older, successful content through social media to get new eyes on older work Recycle Your Own Work #8 https://www.printfirm.com/findability-book-review-and-infographic.html/ FUSION http://www.letsdomore.com/ 36 () http://contentmarketinginstitute.com/2014/11/5-mistakes-hold-back-your-content-marketing/