77% of shoppers abandon baskets: 3 easy tips for online retailers

O SANDERSON www.sanderson.com 77% OF SHOPPERS ABANDON BASKETS: 3 EASY TIPS FOR ONLINE RETAILERS According to findings by eDigitalResearch and IMRG, basket abandonment is a big issue: 53% of shoppers are put off by delivery charges only being revealed at the 77% of online Why? shoppers are dumping their baskets at checkout. payment stage. Maximise your ecommerce operations by... 01. BEING UPFRONT Make your delivery charges (and speed of delivery) clear and immediate - not a 'hidden extra' - to avoid basket abandonment: 54%... 54% of online shoppers want such information presented to them as soon as they land on your homepage. 02. REMOVING DELIVERY WORRIES ALTOGETHER By 2018, click-and-collect will grow by ... 63% 2013 2018 Companies that use click- and-collect include... 42% 9 JOHN LEWIS O ASDA 9 TESCO O CURRYS/PC WORLD O MARKS & SPENCER Argos generates 42% of its online sales via Two-thirds of Tesco's non-food online orders are collected at click-and-collect. its 1500 collection points. But that's nothing compared to... 80% of UK consumers have 86% Halfords, which generates a huge 86% of all its sales reserved a product online for in-store collection, while 20% do this at least via click-and-collect. once a month. Make sure you're not missing out. 03. MAXIMISING YOUR MOBILE STRATEGY 45% of respondents to an SDL survey stated that they would use mobile devices to research Xmas 2013 purchases... but 48% of mobile users revealed that they feel frustrated and annoyed if the site they visit is non-mobile-friendly. Do make sure... СТА Product pages You can filter products by price, type, style, size & colour so Your online store is Your calls-to-action responsive and scalable so it works on all screen sizes and devices - from aren't too small for the average thumb! include stock information to avoid the frustration of customers can more desktop computers and smartphones to tablets. selecting an item that isn't available. easily find the product they're looking for. If you don't, 61% of mobile platform users will browse away. £ 01 E02 03 Be upfront with customers about your Deploy click-and collect options. Exploit the popularity of m-commerce by creating responsive websites. delivery charges to avoid basket abandonment. SANDERSON For more information about how to take your company to the next level, download our free eGuide: OANDERSON 5 KPIS Whic! to Invest in Retail Softv 5 KPIS Which Show It's Time to Invest in Multi-Channel Retail Software 5 KPls which show it s time to invest Male kaginea tatnal in multi-channel so ftware Download Now! www.sanderson.com 00