7 Statistics That Can Raise Your Facebook Engagement (Infographic)

MAKING YOUR FACEBOOK POSTS MATTER 7 STATISTICS THAT CAN RAISE YOUR ENGAGEMENT RATE* 25 ADD PHOTOS BE CONCISE Qwe 250 CHARACTERS SHORTER POSTS GET 23% MORE INTERACTION 39% PHOTO POSTS GET 39% MORE INTERACTION 80 CHARACTERS Photos account for 93% of the most engaging posts, and photo posts get 53% more likes, 104% more comments, and 84% more click-throughs than text-based posts. Posts below 250 characters can get you 60% more engagement, while cutting to less than 80 characters will get you 66% more engagement. USE EMOTICONS POST ON THURSDAY & FRIDAY FRIDAY THURSDAY 33% F EMOTICONS INCREASE COMMENTS BY 33% THURSDAYS & FRIDAYS HAVE 18% HIGHER ENGAGEMENT RATES Posts with emoticons get 33% more comments, get shared 33% more often, and get liked 57% more than posts without emoticons. Engagement rates are 18% higher on Thursdays and Fridays, compared to other days of the week. POST QUESTIONS .8g RUN CONTESTS CONGRATULAS! QUESTION POSTS GET 100% MORE COMMENTS 35% OF FANS LIKE A PAGE TO PARTICIPATE IN A CONTEST Questions generate 100% more comments than standard posts with statements, and questions with quick or limited answers tend to get the highest number of comments. 35% of fans like a page to participate in a contest, and using contest-related words, such as winner, win, entry, contest, enter, and promotion are more likely to engage people. GIVE COUPONS OR DISCOUNTS SAVE LOTS $HERE ENGAGE YOUR USERS. POST, COMMENT, AND CONNECT! 42% OF FANS LIKE A PAGE TO GET A COUPON OR DISCOUNT Coupon-based campaigns receive some of the highest engagement rates, wtih 42% of fans liking a page to get a discount or coupon. Thee/ ta Cooper of Buffer renrinted wath permissaon by Fast Company,