7 Dos and Don’ts of Mobile App Marketing

7D S& DON'TS APPY The Angel OF MOBILE APP MARKETING FLOPPY The Devil 1. ADD NOVELTY TO YOUR APP – RIP-OFFS DON'T WORK ORIGINALS RIP-OFFS 2. OPTIMIZE YOUR APP FOR THE APP STORE – MERE SUBMISSION DOESN'T GUARANTEE VISIBILITY Keywords -You have 100 characters to play with. The first line of the description should mention what the app does and grab the attention of users. Weather App Weather App Perfect Weather Category :Weather Install Description: Detailed forecasts, future radar, maps, severe ***** weather notifications, & more! Hot OR Cold? Install Category:Weather Description: From the greatest app development company, we are proud to anounce the launch of.. 3. SET THE STAGE FOR APP SUCCESS – WwITHOUT A MARKETING PLAN YOUR EFFORTS WILL FALL FLAT Before launch $$$ ! Competitive Analysis - Website Setup s Social Profiles Media Setup O Teasers and Trailers 1 PR Activities * App Store Optimization 4. TARGET THE RIGHT SEGMENT OF USERS – DON'T TAKE YOUR APP TO THE WRONG AUDIENCE Perfect business app for me. :) App for me? !?!? Business Business 5. PRICE YOUR APP SUITABLY - OVERPRICING OR UNDERPRICING WILL AFFECT DOWNLOADS & REVENUE Fair & Reasonable $Very HIGH, Price LOW Price 6. RELEASE VERSION UPDATES REGULARLY DON'T IGNORE USER FEEDBACK (Refeased based on user feedback) v2.0 v1.1 User Feedback v1.0 OH Version Got uplated ) User Feedback 7. MEASURE & TRACK YOUR APP'S PROGRESS CONTINUOUSLY - MARKETING IS NOT A ONE-TIME EFFORT Downloads Downloads The Winner is 2$ 2$ 24 uccessful app marketers make use of the best strategies to help apps reach their target audience & boost downloads. Conceptualized & Designed by: ADER 2013 dci Dot Com Infoway Named Best Mobile App Marketing Agency By Ab ut com "Make your Apps Discoverable“ Abaut.com www.dotcominfoway.com %24 %24 %24 HOICE %24 %24 %24 %24