The 7 Deadly Sins Of Social Media

Really. (Deadiy Sins The of social media Gluttony Don't overindulge 27,000,000 pieces of content are shared daily in sharing content via social media, it's possible to scare prospects off. Tust Don't go chasing followers + + + + + + + 96 % of B2B marketers The goal is giving your prospects, leads and customers exactly what they want. measure number of fans and followers Greed The Posting Rule of 80% 20% Don't keep valuable information to helpful content original or self- posted by others promotional updates yourself. If you've got some good Share. Thumb content, share it. Sloth If you're going to have a social 41% of B2B Zzzzzzzzzzzzz ZzzzzzzzzzzzzzzZZzZ ZzzzzzzzzzzzzzzZZz Zzzzzzzzzzzzzzzzzzz 6 hours Zzzzzzzzzz media presence, use it. Don't get lazy marketers use social media weekly for less than and stop posting content. Pride of B2B companies view You are only as good as your 87 last follower & lead conversion social media ***** as a highly successful element of their marketing mix Don't rest on your laurels Wrath Never lose your head of organisations have 43° with a customer on social media because lost a customer the whole world can see due to a negative experience on social media Envy Don't covet great corporate social media pages. You can have one too if you're committed to it. % of business people don't think B2B brands know 70 how to communicate with them on social media www.reallyb2b.comR Results Driven Marketing * Awareness, Inc. / AOL & Nielsen / Social Media Examiner / Oracle / MarketingSherpa / Mycustomer.com