7 Deadly Sins Of Mobile Marketing

Seven Deadly Sing of Mobile Marketing Get SMS Marketing wrong and you can quickly do far more damage to your brand than the worst email or mailing campaign imaginable. When using SMS, be sure to avoid these seven deadly sins in order to ensure maximum impact from your campaign: SIN 1: Forgetting a call to action 75% Don't forget to tell the customers what they have to do next, and remember to include relevant contact details. % of people prefer to receive offers over any other form of call to action. (1) Be sure to add either a: Reply option Coupon to present in store subscribe 0 COUPON COUPON Address to visit Number to 123-456-789 123 Website call to visit SIN 2: Forgetting to test and check In the haste to send a message, don't forget to test and check it for errors first. Pretend you're a customer receiving the message. > Does it make sense? Are the details correct? How could it be improved? Remember to check: Spelling and OOPS! 0 The text ABC grammar E ABC Contact details 123 Phone numbers 123-456-789 Web addresses SIN 3: No option to unsubscribe By omitting an unsubscribe option, you are not only infuriating your clients, you are also breaking the law. You must "give them the opportunity to opt out of receiving further marketing messages each time." Information Commissioner's Office (2) Unsubscríbe options include: Allow replies of "Stop" or "Unsubscribe" A link to a preference unsubscríbe centre ESES A link to having problem?, call us at Include a automatically unsubscribe 123-345-789 SE 123 number to call If people want to leave the list then you must let them. There is no point texting people who don't want to read your content. SIN 4: Treat everyone the same With mobile you can segment your customers into far smaller and precise categories, allowing you to give your customers services that are closely targeted to what they want. 75% 72% 75% of people in the UK compared to 72% of people in the US Prefer offers that appeal directly to their needs. ) Example segmentation options: Age Location Gender II NI NI NI NI NI II NI NI NI NI NI NI NI Winner How often they read your messages Purchasing history SIN 5: Overloading customers By their very nature, Bulk SMS messages are intrusive. So don't overload customers by sending them lots of text messages all at once. 200,000 text messages are sent every second globally (4) Rules to follow: register regíster 2 weeks ago 1 second ago done done New OFfer! register 2 seconds ago 2 seconds ago Don't repeat a message exactly Don't include a call to action that Make sure you wait 2-3 weeks before has been completed sending more texts SIN 6: Focus only on selling Orange message customers to confirm Add value to what you do, rather than just relying on sales. orange they're on the best package. Walkers Crisps asked WALKERS people to vote for their favourite flavour via text. Alternate message types by using: Buy Now! 0 00 Local information relevant to the Interesting videos relevant to your Useful information ! about your niche recipient niche SIN 7: Develop a poíntless app Unless your app is providing something genuinely useful to the customer, then it's really not worth going through the pain, cost, and distraction of developing something that most users will ignore. 8,500-10,000 apps are submitted to Apple every week (5) APP APP APP APP APP APP 00 Apps that are useful: Back TESCO log out Back Welcome David Nice to see you again! AYell.com I yellow pages | mob app Search for: $200 Company name: Shopping list Located in: GMOO - Buy Find! Practical apps (e.g. Yell directory) Online store apps (If they're better than a mobile site) Time saving apps (e.g. Tesco shopping lists) BIO: Text Marketer are a provider of business SMS services who aim to give their customers the best SMS tools at the lowest possible price. Learn more about them at TEXT marketer We Deliver. You Save. http://www.textmarketer.co.uk Linked Sources: 1- http://econsultancy.com/uk/blog/7626-smartphone-users-open-to-ads-infographic 2 - http://www.ico.gov.uk/for_the_public/topic_specific_guides/marketing/texts.aspx 3 - http://econsultancy.com/uk/blog/8607-38-of-uk-consumers-prefer-sms-to-mobile-web 4 - http://news.cnet.com/8301-13506_3-20020101-17.html 5 - http://www.inc.com/guides/making-money-iphone-apps.html Additional Sources: http://www.textmarketer.co.uk/Seven-Deadly-Sins-of-Mobile-Marketing.pdf http://txt4ever.wordpress.com/2011/10/03/getting-permissions-right/ ....