The 5 Minute Guide to Building the Perfect Online Dating Profile

THE 5 MINUTE GUIDE TO BUILDING THE PERFECT ONLINE DATING PROFILE Over the past three years, Zoosk has seen a 26% increase in sign-ups of visible US users during the 2 weeks after Christmas. ZOSK With 36% of American adults who are single and actively looking for a partner turning to online dating, there is no better time to spruce up your profile in anticipation of the busiest online dating season of the year! We studied a sample of 3956 Zoosk subscribers to learn the most effective ways to set up your profile and send messages. Here's what we found: MEN BOTH SEXES WOMEN PICTURE PICTURE PICTURE PICTURE PICTURE Your picture should be of you: Have a friend take your photo Not all selfies are created equal 19% 1 Outdoor photos, +19% messages. 203% 1 Full body photos, +203% messages. 4% 1 Selfies, +4% messages. 8% V Selfies, -8% messages. 42% V Having more than 1 person in your photo, -42% 40% V Photos taken outdoors, -40% messages. messages. 53% V Posing with animals, -53% messages. PROFILE PROFILE PROFILE PROFILE PROFILE Spend less time describing what you're looking for, and more time describing you! li 21% Mention jogging, running, lifting weights, or yoga, +21% messages. 21% 1 Use 'book', 'read', or 'write', +21% messages. 15% 1 Use 'guitar', 'piano', 'music', 'instrument', or 'singing', +15% messages. 7% 1 Mention motorcycles, +7% messages. Be honest! Be positive! Wait to divulge! 52% 1 Profile mentions of 'divorce', 'separate', or 'my ex', +52% 33% 1 Use 'creative', 'ambitious', 'laugh' or 'healthy', +33% 4% V Mentions of 'divorce', 'separate', 'or 'my ex', -4% messages. messages. messages. 7% 1 Profile mentions of 'son', 'daughter', 'teenager', 'children', 'single dad', or 'single mom', +7% messages. 24% V Use 'alone', -24% messages. 4% V Mentions of 'son', 'daughter', 'teenager', 'children', 'single dad', or 'single mom', -4% messages MESSAGES MESSAGES MESSAGES MESSAGES MESSAGES li Some drinks? Baby! Don't come on too strong! Spelling & Emoticons count! Don't hold back! 13% V Spelling errors 'teh', 'ur', 'cuz', 'dont', 'b4', 'im', 'u', -13% 35% V First messages from men that mention 'dinner', drinks', or 'lunch', -35% response rate. 73% 1 First message that includes 'dinner', 'drinks' or 'lunch', messages. +73% replies. 10% Use 'baby', -10% response rate. 13% 1 Use ':-)', +13% response rate. 118% 1 Use 'baby', +118% response rate. 13% Use 'beautiful', -13% response rate. 66% V Use ':)', -66% response rate. 50% 1 Use 'beautiful', +50% response rate. Here is a chart showing how the inclusion of a laugh in a message affects reply rate: Imfao 193% ↑ Imao 76% ↑ haha 55% 1 lol 46% 1 jaja rofl ZOSK -13% V -13% V