5 Email Trends To Watch For In 2014

5 EMAIL TRENDS TO WATCH FOR IN 2014 4TH QUARTER 2013 2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo LOTS OF MARKETERS ARE LOOKING FOR announcing they'd be recycling abandoned addresses). THEIR HOLIDAY PROMOTIONS AND WHAT TO EXPECT IN 2014 DEVELOP A MOBILE STRATEGY Implement responsive design into your marketing Limit form 64% Optimize landing pages for mobile fields DECISION MAKERS Put your best/ most important content FIRST READ EMAIL Use single column dis- play when possible VIA MOBILE IMPLEMENT A RE-ENGAGEMENT STRATEGTY 90 THE MORE UN-ENGAGED DAYS PEOPLE YOU HAVE SPAM IN YOUR LIST, THE MORE 30 LIKELY THE ISPS DAYS ARE TO REGARD YOUR MESSAGES AS SPAM AND SEND YOU RIGHT Determine your re-engagement starting point UN-ENGAGED TO THE JUNK FOLDER DEVELOP A CAMPAIGN TO GET SUBSCRIBERS TO RECONNECT AND REMEMBER OFFER A DOWNSELL SUBSCRIPTION REMOVE PEOPLE THAT HAVE NOT RE-ENGAGED AND USE OTHER MEDIA TO WIN THEM BACK. ADAPT TO FILTERING THE TRUTH IS.. MICROSOFT HAS HAD CLEAN SWEEP FOR THE PAST YEAR AND GMAIL TABS ARE JUST A DIFFERENT WAY OF FILTERING THAT GOOGLE HAS BEEN DOING A Primary A Social Promotional FOR SOME TIME ALREADY WITH THINGS LIKE CONSIDER SOME OF THESE OPTIONS: PRIORITY INBOX. TEACHING SUBSCRIBERS HOW TO MOVE YOUR MESSAGES FROM THE PROMOTIONS TAB TO THE INBOX ADAPTING YOUR BRANDING AND SUBJECT LINES TO ALIGN WITH THE OTHER CONTENT IN THE PROMOTIONS TAB GET TARGETED ON YOUR MESSAGES SEND SUBSCRIBERS THE MESSAGES THEY WANT TO USE CUSTOM DATA RECEIVE FROM YOU USE TRIGGERS TO USE CUSTOM FIELDS ADD/DROP PEOPLE AND MERGE TAGS FROM LISTS START SMALL! IT'S BETTER TO DOo ONE DIAGRAM OUT OR TWO THINGS REALLY WELL AND PROCESSES AND SCARE UP FROM SUBSCRIBER FLOW THERE. CONTENT IS KING THINGS THAT YOU HAVE CONTROL OVER TEST YOUR MESSAGES BEFORE SENDING THEM OUT WATCH YOUR COMPLAINTS TEST DIFFERENT CONTENT LENGTHS EMAIL DELIVERED MANAGE MONITOR MONETIZE RESOURCE BOX: For more information on how to boost your email campaign profitability, stay on top of the newest trends for 2014: Click here http://www.emai ldeli vered.com/email-marketing/email-trends-for-2014. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers. © Copyright 2013. EmailDelivered.com & Marketers Publishing Group, Inc.