5 Business Solutions to Guarantee the Success of Your Website Redesign

su@hidigital clever online solutions web design - app development · software development TRAPS FOR THE UNWARY 5 simple ways to monitor the success of your website re-launch Are you planning a website update, or has your digital agency recommended it's time for a re-launch? But in a busy organisation it is understandable that you may be tempted to leave the website details to your web design agency. Such mistakes can severely set back your search engine rankings and cause a dramatic drop in traffic to your site. So, when a re-launch is in the works, it's worth making a few simple checks personally, to monitor your site's metrics. Here are the 5 easy ways to check after re-launching your site. 1 Google Analytics Google Analytics Google Analytics - Choose some metrics that are important to you – Sushi Digital recommends number of unique visitors, time on site and bounce rate - but each business will have its own key measurables. Run your reports before and after your web revamp - and see what the statistics show. Google Webmaster Tools SITE MESSAGES Webmaster Tools shows how the site is viewed by a search engine. It also provides important diagnostic information such as technical problems with your site (eg 'not found' errors), which negatively affect search ranking results. m wew clever O * A http://link.com.au/.Googlebot can't access your site O* http://sampelink.com.au/Googlebot can't access your site A http://linksample.com.au/:Gaoglebot can't access your site O * A http://inklink.com.au/:Googlebot can't access your site OO ERROR A0 WARNINGS 3 Page URLS are important for the optimization of your page Google An example of a page URL is www.sushidigital.com.au/services/. Each page URL has a history that is recorded in the Google database. Over time, pages gather 'authority' which means they are prioritized by Google in searches. SU Page Rank" MOZ Open Site Explorer URL httrwww.samplelrrvignsitelorment Search This authority needs to be protected by not making unnecessary changes - even a single letter change can be enough to lose a page's authority. Authority Page Link Metrikos Pape Social Metrics Geegle Denain Authority Facebook Twter 3100 1600a 4tDomin PRO SonlyaetoMO E Oops! Number of pages 4 Dramatic changes in the number of pages on your website can cause you to lose ranking and page authority. A big drop in page numbers can cause 'not found' errors, while a big jump in page numbers will make Google suspect manipulation. ERROR 404 NOT FOUND SU Search Page speed statistics WEBSITE SPEED STATISTICS Google has publicly announced that site speed is a factor in ranking. Your web design agency should be ensuring your site loads as fast as possible. You can use www.gtmetrix.com to get your own website speed statistics before and after any changes. Page Speed Grade: YSlow Grade: (69%), D (68%). D Page load time: 5.31s Total Number of Requests: 60 Total Page Size: 1.94MB Ite Brought to you by the Sushi Digital Team in Perth, Australia. To find out more about how Sushi can help you update your website or maximize your search rankings, contact us on helloasushidigital.com.au or phone 1300 301 988. su@hidigital clever online solutions web design - app development · software development