25 Questions to Ask Before Publishing a Compelling Blog Post

Content Marketing Checklist 25 Questions to Ask Before Publishing a Compelling Blog Post Title - Headline (Attention) 1. Is my headline clear, precise and interesting enough? 2. Is my headline invoking any emotions? 3. Does my headline contain keywords/phrases that someone would type in google search and is less than 512px wide? (in order not to get truncated on Google's SERPS) 4. Does my header use H1 header tag? 01 Introduction (Interest) 5. Does it provide a good overview about what the post is all about? 6. Is it short enough (1-2 paragraphs) and is triggering people's desire to read through the entire post? 02 Promoting my Blog Post 01 05 02 19. Am I publishing my post to the social media the ideal day and time? (this is where all the magic happens) 20. Do I have a mail collecting mechanism setup on my blog? 21. Am I able to offer something 05 04 03 Body (Desire) valuable (like a free ebook) in exchange of reader's email? 22. Do I have social media sharing buttons throughout my post? 23. Do I use social media meta tags when sharing my content to social networks? 7. Are my paragraphs short enough (usually 5-7 lines long)? 8. Am I using subheadings with correct header tags? (H2, H3 and maybe H4 would be more than enough) 9. Am I engaging the reader by using a more personal writing style? (i.e. describing a personal experience, ask questions etc) 03 24. Do I mention my sources/influenc- ers when sharing? 25. Do I share my content more than once? 10. Do I format my post correctly using bullets, lists, italics, bold, quotes etc? 11. Do l enhance my content by using media such as charts, infographics, images, video, audio etc? 12. Is my content concise and to the point without fluff and fancy or boring expressions? 13. Am I appealing emotions such as anger, humor or happiness? 14. Do I link out to other (authoritative) websites? 15. Do l increase my credibility by mentioning other people's quotes/opinions? Conclusion (Action) 16. Do I summarise my post in one (or two) short paragraphs? 17. Do lend my post with a question? (in order to help generate comments and invite readers to a conversation) 18. Is my conclusion enticing enough to encourage people reading my post? (for those who scroll down to the conclusion before reading the post) 04 AIDA = Attention + Interest + Desire + Action Brought you by: fl