2014: Portrait of a Traveler

2014 Portrait of a Traveler MOBILE OBSESSED AND ALWAYS CONNECTED GLOBAL TRAVELERS WHILE ON HOLIDAY USE: SMARTPHONE TABLETS SOCIAL MEDIA 87% 44% 44% 5 MOST IMPORTANT DIGITAL MULTITASKING ACTIVITIES WHILE TRAVELLING: CHECKING THE WEATHER RESTAURANTS' RECOMMENDATIONS 72% 45% PERSONAL EMAIL NEWS CONSULTING MAPS 75% 57% 57% OVERWHELMED BY CHOICES IN ONLINE AND MOBILE BOOKING EXIGENT Looking for well-targeted information and curated experience to save time and energies. GEO-LOCATION SAME-DAY ONLY AUTOMATED TOOLS BOOKING APPS TRAVEL-PLANNING ENGINE INDEPENDENT THE DECLINE OF TRAVEL AGENCIES AND TRAVEL GROUPS BEST SOURCES OF INSPIRATION 62% 61% PERSONAL RECOMMENDATIONS INTERNET SILENT DO-IT-YOURSELF MOBILE APPS REPLACING FOOD-DELIVERY APPS CHECK-IN HOTEL CONCIERGE AND WEBSITES ADEPT AT ALL KIND OF TECHNOLOGY, ESPECIALLY MOBILE TOOLS. ZERO HUMAN INTERACTION, MORE INVISIBLE SUPPORT AND DIGITAL SERVICES. LIKE-A LOCAL + SOCIAL 8+ MILLENNIALS DEMAND TO BE INTEGRATED IN THE CULTURE WITH AN AUTHENTIC LOCAL EXPERIENCES. SOCIAL TRAVEL APPS AND WEBSITES (MINUBE, GOGOBOT, TRIPIT) NEW ACCOMMODATION CONCEPTS INCLUDING SHARING THEIR LIFE'S ACTIVITIES AND OPINIONS AIRBNB, COUCH SURFING, AND HOME EXCHANGES. INSTANTLY WITH FRIENDS THROUGH SOCIAL MEDIA. SPONTANEOUS ON-THE-GO BOOKING APPS TRAVELER ENJOYS FILMING TRAVEL LOCATION-BASED SEARCH AND SHARING IT WITH OTHERS. MORE VISUAL THAN EVER BIG TRAVEL BRANDS BASED THEIR CONTENT CREATOR CONTENT MARKETING ON IMAGES. TRAVEL VIDEOS INSPIRE AND PROMPT ACTION. CREATING AND SHARING TRAVEL EVENTS ON SOCIAL NETWORKS BLEISURE LEISURE + BUSINESS OF INTERNATIONAL TRAVELERS ALWAYS TAKE 43% THEIR MOBILE PROFESSIONAL DEVICES WITH THEM ON HOLIDAY OR ON WEEKEND TRIPS. lastroom 35% OF BUSINESS TRAVELERS VIEWED AN OVERSEAS WORKING TRIP AS A HOLIDAY OPPORTUNITY. Corporate travel has never been so cool Sources: thinkwithgoogle.com, skift.com, tnooz.com, tripadvisortripbarometer.com, Pullman Hotels, Jurys Inn. lastroom www.lastroom.com/business for Business