2012 The Tablet Takeover

TABLET 2 CASES 2012: THE TABLET TAKEOVER PURCHASIN FOR MORE TABLET-RELATED NEWS AND ACCESSORIES, CHECK OUT TABLET2CASES.COM TABLETS ARE THE HOTTEST THING SINCE SLICED BREAD AND ALSO, IMPORTANT INDICATORS FOR THE E-COMMERCE MARKET. HOW DO TABLETS CHANGE USER BEHAVIOUR? AND DOES OUR CONSUMPTION OF DATA AND MATERIAL GOODS TABLET OWNERSHIP INCREASES MOBILE PURCHASE FREQUENCY DUAL OWNERS BUY NEARLY TWICE AS MUCH CHANGE WHEN WE HAVE BOTH SMARTPHONES & TABLETS? DUAL:+ D +E AS THOSE WITH SMARTPHONES ONLY OWNERS THEY ARE POWER USERS WITH AN 18.3 TIMES PURCHASE BUT THEY STILL PREFER SMARTPHONES FOR MOBILE COMMERCE MONTHLY AVERAGE 41% BOUGHT MAAN 20 ITEMS MORE WAS ALSO AWARE THEY BOUGHT 28% MORE THAN THEY REALLY NEEDED - - - - - - - - THIS IS A COMSCORE SURVEY TAKING PLACE IN SEP 2011. |MORE THAN 50% OF |U.S. TABLET USERS: SHOPPING LESS THAN 50% OF |(• U.S. TABLET USERS: HABITS look up product/price info for specific store read customer ratings or reviews for an item seek coupons/deals and download such offers create a shopping list 56% 54%* 48%* 47%E 51%ES 51% 46% 43% Sold compare product & price information check a store's inventory for an item's availability search for nearby stores share product recommendations NEWS CONSUMPTION 11% U.S. ADULT POPULATION TABLET NEWS HABITS 39% SOCIAL NETWORKING 53% NEWS 53% CONSUMES NEWS DAILY @ 42% READS IN-DEPTH ARTICLES ON TABLETS 33% TABLET USERS TURN TO NEW INFO SOURCES ON TABLET 30% 54% EMAIL READS MORE NEWS AFTER GETTING TABLET APPROX 8% USES TABLETS 17% READING BOOKS 13% WATCHING MOVIES AND VIDEOS EVERY DAY FOR 90 MINUTES THIS IS WHAT WE USE TABLETS FOR SIZE MATTERS 10" 9" 7" 5" TABLETS ARE NOT EVEN PERSONAL 79 PAGE VIEWS PER TABLET HOUSEHOLD DEVICES 50% SHARE THEM WITH FAMILY & FRIENDS 90 125 PAGE VIEWS PER TABLET 116 PAGE VIEWS PER TABLET PAGE VIEWS PER TABLET TABLET USAGE PEAK TIME 9:00 PM TO MIDNIGHT ON WEEKDAYS COUCH POTATO MODE IS LESS SIGNIFICANT DURING THE WEEKEND 10% Mobile Tablet- Computer OUR FAITH IN HUMANITY IS THUS COMPLETELY RESTORED. AT LEAST UNTIL MONDAY. 12:00 AM 6:00 AM 12:00 PM 6:00 PM COMSCORE bit.ly/JGM913 THIS IS A REPRESENTATION OF COMSCORE, IPSOS AND JOURNALISM.ORG DATA. IPSOS bit.ly/rel15p JOURNALISM.ORG bit.ly/vWcaFW COMSCORE D.O. http://bit.ly/qRuuEt