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2011 Marketing Trends Survey

2011 Marketing Survey Trends Marketing budget changes expected in 2011 Top four most important email Marketing initiatives in 2011 100- 80- .. 60- Increasing subscriber 50% 40 engagement 43% Improve segmentation and targeting Accessing data from other systems and increase relevance Implementing lifecycle messaging 20 7% Increase Decrease Maintain Marketer's plans to Increase spend 65% 57% 41% 35% 25% 18% 16% 18% 9% Public Search (SEO/PPC) Email Tradeshows Advertising Direct mail Mobile Social Media Other Marketing Relations & Events 4% 4% 5% 3% 10% 21% 24% 33% 36% Marketer's plans to Decrease spend Marketer's plans to integrate social media into their email marketing campaigns Yes, we have formulated a strategy and 12% have already implemented our program. 28% Yes, we have formulated a strategy and are researching tools for implementation. Yes, but we don't know where to start. No, but it sounds intriguing. 9% O No, I don't see the value in integrating email marketing with social media. I don't know 24% Other 19% Where Marketers plan to invest their social media budget in 2011 Facebook marketing Viral/Referral Twitter Listening Marketing Campaigns Marketing Programs programs Platforms Social Media Not sure/Don't know Management Technology Staff = 1% Primary values of social media as a marketing channel List of departments that own social media Other Other I don't see any value Not sure Not sure Lead generation (B2B) Outsource or Agency Driving revenue Social media department Expand research to new audiences Shared responsibility Building loyalty & retention Public Relations New customer acquisition Awareness building Marketing 100 80 40 20 40 60 80 100 Percent (%) Percent (%) orbis Source: Strongmail “2011 Marketing Trends" Percent (%)

2011 Marketing Trends Survey

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According to Strongmail’s annual Marketing Trends Survey, the top areas of investment this year for marketing are email marketing and social media. The most important initiatives for 2011 were incre...

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