20 Marketing Statistics that will drive 2014

20 Captivating MARKÉTING STATISTICS that will drive 2014 WHAT TO EXPECT CMOS think custom content 78% $ 135 billion is the future of marketing. In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral. Internet advertising will make up nearly 25% of the entire ad market by 2015. 25% 66 Marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time. TRENDS IN THE MARKETING MIX EMAIL Emails with social sharing buttons increase click through rates by SOCIAL MEDIA CONTENT Social marketing budgets will 158% Nearly 50% double of companies have content marketing strategies. over the next 5 years. Marketing Mix EVENTS SEO 67% of B2B content 33% of traffic from Google's organic search results go to the 1st item listed. marketers consider event marketing the most effective strategy. PR PPC 73% of reporters of PPC think press releases should contain images. marketers plan to increase PPC budget in 2014. WHAT TO CONSIDER for your digital audience 52% 67% 43% B2B companies that blog generate 67% more leads than those that don't. 52% of all marketers 43% of all marketers have found a customer found a customer via via Facebook in 2013. LinkedIn. In 2013, 55% of marketers worldwide increased digital marketing budgets. Customer testimonials have 55% the highest effectiveness rating for content marketing at 89%. Videos on landing pages in- 65% of your audience are visual learners. crease conversions by 86%. Inbound marketing delivers 54% more leads than 60,000 Visual data is processed 60,000 times faster by the brain than text. traditional outbound marketing. SOURCES: http://chitika.com/google-positioning-value http:/www.adobe.com/products/scene7.html http://blog.hubspot.com/2013-inbound-marketing-stats-charts http:/offers.hubspot.com/2013-state-of-inbound-marketing http://blog.getresponse.com/social-sharing-boosts-emal-ctr.html http://cdn1.hubspot.com/hub/53/2013-Marketing-Trends-HubSpot-02.pdf http://holykaw.altop.com/wp-content//uploads/2013 http:/www.slideshare.net/hschulze/b2b-content-r http://blog.hubspot.com/18-fresh-stats-about-soclal-medla-marketing http://blogs.salesforce.com/company/2013/06/content-marketing-stats.html http://www.marketingtechblog.com/blogconomy-blogging-statistks/ http://www.emarketercom/Artkcle/Digtal-Account-One-Fie-Ad-Dollars/1009592 http://www.myoptimind.com/30-digital-marketing-statistks-you-shouldnt-miss-2/ WebDAM t-marketing-trends-20139pg www.webdamsolutions.com hetp://www.w olut uploads/Infographk_content http://my.gartner.com/portal/server.pt?open=512&objiD=202&mode=28PagelD-5553&resid=1871515 http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://marketing.hanapinmarketing.com/acton/attachment/3199/f-0099/1/---/2013%20State% 20of620Pald%20Search% 20Report.pdf http://www.emarketer.com/Article/Leads-Take-Hold-Primary-Goal-of-Content-Marketing/1010107#gylo42ofzWZATxdu.99 http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2cresearch2013cml-121113201300-phpapp02.pdf http:/www.t2soclal.com/wp-content/uploads/2013/04/125ocial The_CMO_Survey_Highlights_and_Insights_Feb-2013-Final2.pdf http://www.mynewsdesk.com/sg/preciouscommunkcations/pressreleases/media-and-blogger-engagement-survey-reveals-top-frustratio ns-journalists-have-about-press-releases-889343 l-asset-management/the-truth-het. l-thinking 877-408-4888 [email protected] facebook.com/webdam