$1.79 Trillion Abandoned in Shopping Carts – Stop Your Customers From Leaving

ripen ecommerce SAVING YOUR SITE FROM CART ABANDONMENT Too many customers are dropping out of online checkout. Engage more buyers and close sales. THE SITUATION How much are you losing? This abandoned year carts will forfeit 67% 1.79 total user abandonment TRILLION 97% mobile user abandonment THE BREAKDOWN Smooth out your store's user experience and see sales grow. - THE FEATURE - - THE FACT - - THE FIX - Boost size and clarity of your CTAS. 33% CALL TO ACTION START CHECKOUT > lowered abandonment with large & direct CTA buttons. CONTINUE SHOPPING 16% Make info about your security suppliers available. SECURITY greater cart value when users know Site protected by: data is secure. Install live chat and mouseover tips to relieve buyer anxiety. + 50% HELP OPTIONS O 1800.555.5555 Live Chat YOUR ITEM customer service Click here to talk to workload drop with online-only support. a representative. and blue. X-x Cut out links and exit points during final sales steps. 12% YOUR LOGO 1800.555.5555 NAVIGATION conversion surge with reduced navigation on checkout pages. CREDIT CARD NO: XXXX-XXX-XXXX-1234 COMPLETE ORDER Set up an affixed or pop-up window with a rundown of return information. RETURN POLICY 1 63% NEED TO SEND SOMETHING BACK? 30 days to return. Free shipping label provided. of customers view return policy before purchasing. THE CHECKOUT Streamline your process and strengthen your checkout funnel. LOGO YOUR CART CONTENTS 1800.555.5555 START CHECKOUT Kick off with clear CTAS and security logos. - REGISTERED USER- - GUEST USER- LOGO YOUR CART CONTENTS LOGO YOUR CART CONTENTS LOGIN: CONTINUE AS A GUEST! CHECKOUT CНECКOUT Retrieving saved info is hassle-free with log in. +45 % conversion gain when guest checkout is available. - COLLECT INFORMATION - -USERS ABANDON?- LOGO YOUR CART CONTENTS PROFILE NAME: Retargeted email reminders are worth an average of YOUR NAME BILLING INFO: PRINCETON, NU $17.90 EMAIL: [email protected] per email sent. Get billing and shipping info, and opt users into your mailing list. FREE SHIPPING! 77% of consumers would come back if offered free shipping. SHOP NOW LOGO YOUR CART CONTENTS 1800.555.5555 ORDER COMPLETE! PLEASE CHECK YOUR EMAIL FOR A RECEIPT WOULD YOU LIKE TO CREATE AN ACCOUNT? Follow and invite guests to create an account. up with a confirmation email SOURCES * estimated value based on total eCommerce sales and average abandonment rates. www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004 baymard.com/lists/cart-abandonment-rate • seewhy.com/blog/2012/10/10/97-shopping-cart-abandonment-rate-mobile-devices-concern-you/ inchoo.net/online-marketing/magento-conversion-rate-optimization-cart-and-checkout/ www.internetretailer.com/2011/12/07/security-seal-helps-boost-accessorygeekscoms-conversion-rate www.shopify.com/blog/6657676-stop-obsessing-over-revenue-3-proven-strategies-for-increasing-profitability visualwebsiteoptimizer.com/split-testing-blog/increase-conversions-using-heatmaps/ www.comscore.com/Insights/Press_Releases/2012/6//What_factors_influence_the_online_shopping_experience www.uie.com/articles/three_hund_million_button seewhy.com/blog/2011/06/22/shopping-cart-abandonment-emails-generate-17-90-per-email/ blog.adroll.com/reduce-cart-abandonment-retargeting ripen Get fresh insight into the evolving online marketplace at ripenecommerce.com ecommerce