10 Ways To Promote Your New Offer

No matter how good your new product or service, it won't do as well as you deserve unless you promote it properly. 10 ways to promote Marketia new ofijer а пеw larkeling Try these road-tested techniques to make sure your target Customers know you have an attractive new product or service on the market Give existing customers an exclusive preview. Your key existing customers are the most likely to buy your new offer, so make them feel valued. Arrange one-to-one meetings to tell them about the benefits in advance of the main launch. Get your customers to spread the word I must tell you about this new offer! Word-of-mouth marketing is the most effective form of advertising, so get your customers to work for you. Offer them a reward, such as a discount on their own order, for introducing a new contact to the new product or service. Get customers through the door + OFFER Use established products or services as door- openers. Give away taster sessions, free samples or discount vouchers when you make a sale of an existing product. Make them an offer Offer a special introductory price or a two-for-one deal. Always check your margins and the duration of the offer before you announce a promotional price; do not leave yoursélf committed to a loss-maker. Stress the benefits Create point-of-sale material that lists the benefits of the new offer. If applicable, put a sign up outside the premises, and update your website with a banner that promotes the new offer on the home page. Word of mouth to friends and family Get staff to evangelise Educate customers and other contacts in their networks Social Media marketing (in Email the good news Use your customer database to tell everyone about the new product or service (but make sure you comply with data protection laws) Add brief details to everyday emails, too, and include leaflets in outgoing correspondence to save on postage. Alfiliate Affiliate marketing means teaming up with another business whose products or services attract similar customers. Agree to promote their new offer, while they promote yours. If appropriate, combine forces to see off a competitor. Online Directory Listings Say it for nothing Blogging and Guest Blogging Social Media Be an attention seeker Try to get publicity for the new offer. Which magazines or newspapers have the sort of readers who would want to buy it? Create a press release that sells the benefits to readers and include photographs if you can. Make sure it's right The penalties for a poorly managed campaign can include: Having to withdraw the campaign. Being fined. Suffering adverse publicity. Facing possible criminal prosecution. Visual by- imbrellà www.team-umbrella.co.uk Sources: http://www.marketingdonut.co.uk/marketing/marketing-strategy/promotion-strategy/ten-ways-to-promote-a-new-offer http://www.huntleylegal.co.uk/blog/post.php?s =2013-01-28-sales-promotionsthe-risks