10 Mistakes to Avoid in UI Design that Evoke Negative Reactions: Lessons from Swiss and Japanese Websites

10 MISTAKES TO AVOID IN UI DESIGN THAT EVOKES NEGATIVE REACTIONS •LESSONS FROM SWISS & JAPANESE WERSITES When people think of Japan, they assume all designs to be visually coordinated and harmonious, or tech-infused. This is not always the case. In comparison, Swiss designs are often labeled as cold – lacking emotions; and incorporating thoughtless color schemes. GENERAL FACTS mobile-users report difficulty in website navigation people say web design affects business credibility 44% 48% page views allocated to sites that use HTML5 49% Overall Overall 88.02% 86.03% Overall INTERNET USERS 80% Mobile 90.6% Mobile Mobile UI FACTS • Average designer earns $59K • Median designer salary is $44K • Swiss style design since 1950s • Anime style design since 1990s Switzerland Japan • Over 70% users • 80% users distrust simple designs like minimalism WEBSITES THAT EVOKE NEGATIVE EMOTIONS Switzerland Japan LAYOUT Over Conformity To Grid System Unpleasant Grid Usage Newspaper-type Appearance Everything Is Boxed NAVIGATION Large Menu Tab Style Absence of Menu Innovation Static Image Customary Image Sliders Views COLOR Uninspiring Color Scheme Discordant Color Palette Monochromatic Gradient Tabs Multi-colored Tabs TYPOGRAPHY Non-existent Excessive Use Type Creativity of Text Quick Link Over-use of Bombardment Нуperlinks INTERACTIVITY Underrated Social No social media Media Icons Buttons Unstimulating Image Choice Unappealing Multimedia Attraction OVERALL OPINION Designers must know Japanese Japanese-only web design Icons & emoji prevail Symbolism is essential Universal design English knowledge is sufficient aesthetics Sources thJnkdesign http://www.theverge.com/ http://www.academia.edu/ SPINN ING DESIG N IDEAS http://www.internetlivestats.com y @LOGODESIGNGURU G+ /+LOGODESIGNGURUCORP f /LOGODESIGNGURU in /COMPANY/LOGODESIGNGURU japan